Willie Nelson’s brand of weed is now available everywhere that marijuana is legal. Nelson is an outlaw country singer who has long extolled the virtues of smoking dope. He has been stopped on tour buses and arrested for possession of marijuana on multiple occasions, so the coming of legal weed has been a bit of an “I told you so” for the Texan.
“I always knew that marijuana would be legalized,” said Nelson in a press release. “I just never thought it would be in my lifetime.” Nelson wrote a book, album and song, called Roll Me Up and Smoke Me When I Die. Now that he has been vindicated, the marijuana connesiuer has finally released his long-awaited cannabis brand, which is called Willie’s Reserve. The product’s tagline is “indulge with confidence.”
The Willie’s Reserve is only available in Colorado and Washington for now. Colorado and Washington became the first two states to legalize the drug in 2012. Nelson will perform shows in both states to promote his brand.
Willie’s Reserve is a sustainably grown weed, which makes perfect sense when you consider Nelson’s ethos. He is in favor of rural America and sustainable agrictulture. Nelson was one of the founders of Farm Aid in the 1980s, which provided much needed help to struggling farmers.
“I am also committed to have our crops farmed in an environmentally responsible way; to revitalize small farms and to grow it as clean as possible,” Nelson commented in the press release. “So far, I’ve really enjoyed meeting with the best growers.”
Nelson has taken his time with the rollout. He spent more than a year meeting growers and achieving just the right blend. He describes his marijuana as “top-grade, meticulously grown and beautifully packaged.” This is because he spoke extensively to horticulturalists and farmers, all with the goal of ensuring that people can savor “each puff while knowing they’re partaking in an age-old ritual that has bonded marijuana-lovers together since the first dried leaves were touched with flame.”
Nelson wants users to get a good buzz on, but he is also concerned about the people who have been damaged by America’s drug war. In 2014 there were over 700,000 arrests for marijuana in the United States, with 619,809 of them for simple possession of the plant. Since 88 percent of people arrested were smoking weed, not selling it, Nelson is committed to helping them get out of prison.
“I’ve smoked enough and I want to give back,” Nelson said in the press release. “Now that legalization is spreading across the country, there’s a great opportunity to build a company that can help a lot of people. I hope it gives social justice to those who are incarcerated for doing what we’re now doing legally.”
With 25 states and the District of Columbia now allowing medical marijuana and more to follow suit, there is a big opportunity for Nelson and others to strike it rich. Call it the Colorado Weed Rush.