For Google Pay users like members of the Crypto.com platform, this addition is notable. And it supports a trend that has already been visible for months: the desire to open the crypto market to as many users as possible!
Over 100 million Google Pay users
For the Crypto.com platform, this addition opens up a huge field of possibilities. A field of possibilities that can be counted in tens of millions of users. If the feature is only open for Android users, the figures estimate that it could affect more than 100 million users !
This new feature should be available next week. Thus, users who have set up their Google Pay accounts and linked it to a bank card (credit card or debit card) will be able to choose the payment option for their purchases on the Crypto.com app.
For its part, the exchange claims more than 50 million users around the world and offers more than 250 different digital assets.
Crypto.com is committed to crypto adoption!
If the exchange is best known for its partnerships with various sports entities, it also deploys its marketing for the adoption of a greater number of users. Indeed, the platform has recently obtained operating licenses in several countries. After Greece, Singapore or Dubai, the platform has just obtained the green light from the Italian authorities to be able to offer its services throughout the country.
Google is more widely involved in the field of crypto!
If the tech giants have long scrutinized this sector with astonishment, it is clear that they can no longer ignore it. For several months, Google has been stepping up its actions to tackle the crypto universe . Via Google Pay in particular. When Arnold Goldberg was appointed in January 2022, the entity clarified its intention to further explore the field of digital assets. Goldberg, a former PayPal executive, seems to know where he is stepping.
Goldberg’s appointment came after a year 2021 already marked by the exploration of the market by the American giant. Last year, the Gemini platform integrated Google Pay services . In June 2021, the Coinbase platform also introduced this payment method. Bis repeated for Kraken at the end of last year . Last October, Google Pay also entered into a partnership with Bakkt. More recently, Nexo announced the integration of this payment method when launching its MasterCard cards. With the proposal of cards backed by digital assets.