As we enter 2023, the world of content marketing continues to evolve at a rapid pace. With new trends and strategies emerging every day, it can be challenging to keep up with the latest and most effective techniques. In this blog post, we’ll be sharing with you five of the best content marketing techniques that you may not have heard of yet, but which are set to make a big impact in the years to come. From leveraging virtual reality to harnessing the power of micro-influencers, these strategies are designed to help you connect with your audience, build brand awareness, and drive conversions like never before. So, without further ado, let’s dive into the five best content marketing techniques you don’t know in 2023!
If you’re not familiar with the concept of Content Marketing, it’s important to understand it before learning about the latest Content marketing techniques for 2023. The following two paragraphs will provide you with a brief overview of Content Marketing Trends in 2023, so it’s worth taking the time to read them if you’re new to the field. However, if you’re already familiar with Content Marketing, feel free to skip ahead to the section on the five best Content Marketing Techniques of 2023. By doing so, you’ll be able to stay up to date and gain valuable insights to help you succeed in your next Content Marketing Campaign.
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and sharing valuable, relevant, and consistent content with the aim of attracting and retaining a clearly defined audience and ultimately, driving profitable customer action.
Rather than pushing products or services, content marketing seeks to educate, inform, and entertain the audience with content that is useful, engaging, and informative. The content can take various forms, including blog posts, articles, videos, infographics, podcasts, social media posts, and more.
The goal of content marketing is to build a relationship with the audience by providing them with high-quality, informative content that resonates with their interests and needs. By doing so, content marketing can help businesses establish credibility and trust with their audience, increase brand awareness and loyalty, and ultimately drive profitable customer action.
Why Content Marketing is Important?
Content marketing is important for several reasons. Here are some of the key benefits:
Builds Brand Awareness: Consistently creating and sharing valuable content can help your brand get noticed by your target audience, increasing brand recognition and awareness.
Drives Traffic: By creating content that is optimized for search engines and shareable on social media, content marketing can help drive traffic to your website, blog, or social media channels.
Establishes Credibility and Trust: Providing valuable and informative content can help establish your brand as a thought leader in your industry and build trust with your audience.
Generates Leads and Sales: High-quality content can attract and engage potential customers, ultimately leading to increased sales and revenue.
Cost-Effective: Compared to traditional advertising methods, content marketing can be a cost-effective way to reach and engage with your audience.
Long-term Results: Unlike some forms of advertising that have a short lifespan, quality content can continue to generate traffic, leads, and sales for your business over time.
In summary, content marketing is important because it can help build brand awareness, drive traffic, establish credibility and trust, generate leads and sales, and deliver long-term results.
Let’s check the list of Top Content Marketing Trends in 2023
Augmented reality and phygital experiences
Watch this video on how Nike uses AR technology to give Customer Real experiences.
You’ve probably heard of Metaverso, but do you know about phygial experiences? They are strategies that seek to combine the physical and digital environments to offer users a more personalized experience tailored to their needs.
The aim of this strategy is to create a memorable, different and enriching customer experience. This trend is directly related to virtual reality, the Metaverse, e-commerce and everything to do with providing value between online and offline.
The increase in the use of Augmented Reality technology means that consumer demand for this type of experience will grow. This year we have already seen major digital platforms commit to working on solutions that incorporate this type of technology.
According to Snap Consumer, by 2025 almost 75% of the world’s population and almost all people who use social and communication applications will be frequent users of AR.
One example would be Snapchat and its Snapchat Lenses. These are augmented reality experiences that appear inside Snapchat’s camera. For brands, they are a powerful and memorable way to connect with consumers on a large scale using augmented reality. This tool offers not only an impression, but also “play time”. That is, the time Snapchat users spend playing with the interactive ad it has created, so users can engage with brands. This Snapchat format serves to create results for any business objective, from awareness to consideration to increased sales.
Podcasting is Taking a rise
Podcasting is not a new way of content consumption but it definitely is one of those content consumption methods that people are exploring tremendously in 2023. Being, Not just audio but Video podcasts are gaining traction globally. Here are some basic stats about them to give you an idea.
The popularity of podcasts continues to rise, with over 380 million podcast listeners worldwide and this number is projected to grow to 424 million by 2023. The Scandinavian region leads the way in terms of podcast penetration, with a high percentage of the population regularly listening to podcasts.
Podcasts have also proven to be a valuable marketing tool, with 60% of listeners who have looked up a product doing so because they heard about it on a podcast. The United States currently has the highest number of podcast listeners, with one-third of the population tuning in regularly.
For content marketers, podcasts are becoming an increasingly important part of their strategy, with 43% planning to maintain their current level of investment, and 51% planning to increase their investment in 2023. The rising sales of smart speakers, the most commonly used platform for podcast listening, also indicate the growing importance of this medium. Overall, podcasts present a significant opportunity for businesses to connect with their audience, build brand awareness, and drive sales.
To know in Detail about Podcast read this Article: Build your Brand: Complete Guide to Start a Podcast in 2023
Optimize for voice search to boost your SEO
Voice search is getting increasingly popular. Instead of just entering keywords like “best places Nepal,” users are increasingly asking search engine queries like “What are the best places in Nepal?” in full sentences.
Optimizing your content for voice search ensures that your site is prepared to give high-quality and accurate answers to relevant inquiries that consumers may have.
Optimizing and ranking well in voice search is a wonderful approach to reaching more people and enhancing your brand awareness and authority in 2023.
In a world that is more connected than ever, the marketing strategy must be similarly coordinated. It is not necessary for you to examine all five content marketing trends. Begin by doing a more in-depth study on each and selecting which are best for your business. Choosing the tools that are most suited to your clients will make it easier to include them in your content marketing strategy. Then, select one, to begin with.
More trust in influencer marketing
You’ve probably guessed it, but in 2023 influencer marketing will still be one of the strongest bets. These strategies seek to achieve effective links between brands and their audience. It is a way to achieve real connections and increase brand engagement.
Year after year, the number of advertising investments in influencers is increasing. According to a report by Business Insider, influencer marketing is expected to generate €16.4 billion in advertising revenue by 2023, representing a 32% increase over 2019.
The growth of this type of strategy is due to several factors. One is that sponsored content on social networks is appearing prominently, as platforms are adapting their algorithms. In addition, more than 80% of users trust a recommendation more when it comes from the profile of a user they follow.
If you think your brand should incorporate or improve its influencer marketing strategy, do not hesitate to contact our expert team in digital communication.
Video Marketing and Creation
People’s attention spans online are disturbingly short, and marketers’ attempts to tackle it can be difficult at times. Marketers must develop compelling content that is inspiring for visitors to consume in order to keep the audience entertained.
A thoughtfully designed blog post, interactive polls, games, quizzes (more on that later), or—you got it—a video can all be examples of such material.
Videos are appealing for a variety of reasons. Humans are very visual creatures, and videos are typically highly visual. They also integrate images with text, audio, music, and other aspects, which entertains and engages the brain more than simply plain text.
You may experiment with webinars, video podcasts, product demos, customer interviews, and short videos.