In a surprising announcement on Sunday, Elon Musk, the owner of Twitter, revealed a monumental decision for the social media platform. Musk declared that Twitter would soon bid farewell to its iconic bird logo, which has been synonymous with the brand for years.
Moreover, Musk disclosed that the entire Twitter brand itself is undergoing a transformation. The platform will gradually distance itself from the bird motif, and instead, embrace a new logo representing the rebranded entity. To facilitate this significant shift, Musk invited submissions of a fitting ‘X’ logo. He promised that if a compelling design is posted that night, the new logo would go live worldwide the following day.
The impending logo change marks one of the most momentous overhauls by Musk since taking control of Twitter last year. Under his ownership, Twitter ceased to be an independent company, and it has since merged with a newly formed firm known as X Corp. The revelation of this merger surfaced when Musk tweeted the enigmatic letter ‘X’ on his official Twitter account.
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Elon Musk’s fascination with the letter ‘X’ is no recent development. In April, he appointed Linda Yaccarino as the new Chief Executive Officer, expressing his eagerness to work with her in transforming the platform into ‘X,’ referring to it as the “everything app.”
As early as October of the previous year, Musk had hinted at his intention to acquire Twitter to accelerate the realization of his vision for ‘X,’ the comprehensive app. Following the acquisition, he initiated a series of sweeping changes to the microblogging platform, such as significant staff layoffs and the introduction of a paid verification plan.
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In another recent development, Twitter disclosed that it would soon impose a limit on the number of direct messages that unverified users can send on the platform. The move is a measure to combat spam in Direct Messages. Unverified accounts will have daily limits on their DM activity. In contrast, those who have opted for the paid verification service will continue to enjoy unrestricted DM privileges. This strategy is perceived as Twitter’s effort to incentivize more users to subscribe to Twitter Blue, its premium offering.
As Elon Musk continues to redefine Twitter’s trajectory with his ambitious initiatives, the platform’s users and the digital world at large eagerly anticipate witnessing the unfolding transformation into ‘X Corp’ and the debut of the new logo, marking a fresh chapter in the social media giant’s history.
