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Thursday, April 25, 2024

The management agency of the BTS group lost $10 billion in market value

Shares of Hybe, the managing agency of South Korean k-pop group BTS, fell below the original public offering price for the first time, resulting in a decline in market value by about $10 billion, Bloomberg reported.

Must Read: K-Pop Agencies Rocked by Antitrust Investigation, Stock Prices Plunge

Hybe’s shares fell 7.1% to 130,000 won on Wednesday, below its debut price of 135,000 won. Shares fell after the June fall, when the boy band made a statement about the transition to solo projects.

The shares peaked in November 2021, when Hybe announced an investment in Korea’s largest crypto exchange.

Their military duty, mandatory for all South Korean men over a certain age, has reemerged as a national hot potato after the government floated the idea of an opinion poll late August. While the proposal was scrapped within days following public backlash, lingering speculation that BTS may be allowed exemptions to keep performing has been causing wild price swings.

In the nine years since their debut, BTS has racked up record-breaking hits and video views, including the fastest accumulation of No. 1 songs on the Billboard Hot 100 since Michael Jackson. The stock peaked in November 2021 as Hybe announced investments in Korea’s largest crypto exchange.  

But even as their global fan base remains intact, share prices have been on a downward trend this year as investors worry over Hybe’s over-reliance on BTS and what would happen if members have to serve the military service which lasts for at least a year and a half. 

The group is so huge that a government minister fretted that it would cause a “cultural loss for mankind” if BTS had to suspend its work to enlist. The band’s oldest member Jin, 29, needs to sign up for military service before the end of this year.

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