As in the previous week, VOX was already struggling a lot. ProSieben was much better off with two NFL games in the Conference Championship.
This week, Guido Maria Kretschmer chose the motto “Fashion with a perspective – combine transparent fabrics into an exciting look” for the candidates for “Celebrity Shopping Queen”. Mirja du Mont, Suzan Odonkor and Jennifer Knäble took on the challenge. A week earlier, the format had changedVOXjust got a measly 2.0 percent market share with 0.59 million viewers. Even with the 0.29 million courted, it looked very bad with only 3.3 percent. This time, 0.66 million TV viewers again made for a lousy 2.2 percent market share. The sobering rate of 3.3 percent in the target group remained constant. Here, 0.27 million younger people tuned in.
In “ran Football” atProSiebenFrom 8:45 p.m., the Tampa Bay Buccaneers competed against the Green Bay Packers in the Conference Championship. At the start of the game, 1.37 million sports enthusiasts had a solid market share of 3.9 percent. The 1.09 million relevant advertisers were there with a rate of 10.9 percent. But the range soon increased to up to 1.63 million people and 1.29 million younger people. The visual participation increased steadily and was just before midnight at an outstanding 10.1 percent and 23.8 percent in the target group.
From 0.30 a.m. it finally continued with the Buffalo Bills against the Kansas City Chiefs. Over the course of the night, the number of viewers fell from 0.61 million to 0.28 million. However, very strong market shares were still gained. The quota ranged between 7.6 and 8.6 percent. Of the younger ones, 0.47 to 0.21 million interested parties were represented. Excellent market shares between 16.2 and 19.1 percent were determined here.
