Super Bowl advertising is characterized by high production costs, celebrities, and great emotions. We have the best clips from 2021 for you at a glance.
Super Bowl advertising stands for great feelings and emotional appeals, for prominent guest appearances and a good dose of humor. And football fans can use a lot of that during the corona pandemic, after all, most sporting events still do not allow spectators to attend.
Also at the 55th Super Bowl , the first since the beginning of the Corona crisis in the USA, there will be significantly fewer spectators than usual: 22,000 people got a ticket for the encounter between the Kansas City Chiefs and the Tampa Bay Buccaneers, 7,500 of them from the health sector who have already received a vaccination against Covid-19 and 14,500 other fans. The Super Bowl takes place on February 7th in Tampa, Florida .
Super Bowl commercials: how expensive is a clip?
Far more people will watch the match between the two best football teams in the National Football League, or NFL for short, in front of the television and on the stream, like every year. In the US alone it will be more than 100 million; around 50 million more viewers worldwide. So it’s no wonder that the commercials at this top-class sports event are not only fiercely contested, but also have their price: In 2020, a 30-second Super Bowl advertisement cost between five and six million US dollars.
These are the best Super Bowl commercials in 2021
However, the production value of these commercials is correspondingly high, which inspire year after year with their prominent cast, plenty of humor and multi-layered storytelling. We’ve already watched the clips in advance: Here are the funniest Super Bowl ads of 2021.
Cheetos
Is Mila Kunis cheating on her husband Ashton Kutcher? At least that’s what it looks like in the Cheetos Superbowl advertisement. However, the actor and tech investor does not suspect his wife of sleeping with another man, but rather secretly eats his chips away. The marriage quarrel is musically accompanied by rapper Shaggy, who rewrote his cheating hymn “It wasn’t me” for the clip.
All-Electric Cadillac LYRIQ
Winona Ryder became world famous in 1990 with the horror romance “Edward Scissorhands”. And even if the love between her character Kim and the emo Edward apparently did not last, she is now bringing the world a mini-sequel to the Tim Burton classic: the focus is on Kim and Edward’s son, Edgar (excellently cast with Timothée Chalamet) that faces many social challenges due to its specific heritage. After all, thanks to the new technology from Cadillac, he can enjoy driving.
About Eats
Nostalgia for the 1990s was clearly a popular topic with advertisers for this year’s Super Bowl. The delivery service Uber Eats is celebrating a revival of the musical comedy “Wayne’s World” with its spot – and is bringing rapper Cardi B on board.
GM
Norway has the most electric cars per capita. Will Ferrell can’t let this news sit on him and immediately sets off for the Scandinavian country to blow the people there. He is supported by Awkwafina and Keenan Thompson.
Amazon
Alexa is getting a new design and even if the developers can be very satisfied with it, the question arises whether it couldn’t be even better. For example, if Alexa were anchored in the body of “Creed” actor Michael B Jordan.
State Farm
State Farm insurance will treat itself to an advertising slot during the Super Bowl for the first time in 2021. The clip takes a look behind the scenes of an advertising shoot in which NFL quarterbacks Aaron Rodgers (Green Bay Packers) and Patrick Mahomes (Kansas City) mock themselves about their light doubles with a supposed state farm broker. “Mine doesn’t look a bit like me,” says Mahomes, who is doubled by actor Paul Rudd. When the athletes realize that the broker is being doubled by rapper Drake, they are amazed .
Rocket Mortgage
Better to play it safe, that’s the motto of this Rocket Mortgage commercial. The software should make it easier for the customer to take out a mortgage – without taking any unnecessary risk.
Pringles
If you stack different types of Pringles on top of each other, you can create your very own taste. Even astronauts who return to Earth have to wait in line.
Bud Light Seltzer
An old saying goes: “When life gives you lemons, make lemonade out of them.” And when did life collectively give people so many lemons as it did in Corona year 2020? In this commercial, the beverage brand Bud Light processes the year of empty sports stadiums, canceled trips and failed DIY hairstyles with a lot of humor.
T-Mobile
Gwen Stefani and Blake Shelton are one of the dream couples in the American music industry. This commercial tells an alternate story of how “The Voice” colleagues became a couple.
Dexcom
Until now, anyone suffering from diabetes had to measure their glucose level with an uncomfortable prick on the fingertip. The new Dexcom G6 evaluation system wants to put an end to this. Singer Nick Jonas, who suffers from type 1 diabetes himself, explains why it is a sensation.
tide
Actor Jason Alexander has a special status in the hearts of many Americans: From 1989 to 1998 he played the weird George in the popular sitcom “Seinfeld”. Whether you have to print a close-up of your face on your sweater is a legitimate question. Especially if you don’t care for this sweater as it deserves .
Toyota
The emotional spot tells the life story of the US Paralympic swimmer Jessica Long, who lost her legs as a child and was adopted by a married couple from the USA. Toyota is the official sponsor of the Paralympic Games, which are expected to take place in Tokyo in the summer of 2021.
Pepsi
With “Blinding Lights”, the Canadian R’n’B singer Abel Tesfaye aka The Weeknd landed the hit of 2020 . The fact that he was allowed to perform during the half-time break of Super Bowl LV this year is more than deserved.
Doritos
Does Matthew McConaughey suffer from lockdown blues? In this commercial, the Oscar winner complains that he has often felt drained lately and not like himself. Can a small snack help him regain his strength?
Oatly
With this simple “music video”, the oat milk manufacturer Oatly proves that you can create a remarkable spot with little production effort: surrounded by ears of oats, Oatly CEO Toni Petersson plays the keyboard and gives us with “Wow, no cow” the catchy tune to start the week.
