James Bond seems to be as elusive in real life as in the movies. And ” No Time to Die “, his latest film, escaped the streaming platforms . Neither Netflix nor Apple could reach the millionaire price that the studios had asked for so that the last 007 tape had the opportunity to premiere on a streaming platform.
The sum that MGM, the studios that have brought the mythical spy to life, would have asked for “No time to die” was so high that not even the biggest streaming titan was left with the latest installment of the British spy.
Sources from other studios and companies told Variety that “the possibility of the sale of (the Bond film) was explored and they believe that MGM at least opened up to the possibility of releasing its crown jewel for a large sum.” And boy was it, because the price of the sale of “No time to die” , James Bond to be released on Netflix or another platform would have been $ 600 million, according to the publication.
“No time to die” is the last film with Daniel Craig as 007.
“The price was considered too high for two of the largest streaming services,” the media reported on Netflix and Apple . In particular, the incarnation of 007 by Daniel Craig – who implemented a routine – to become the spy, has been celebrated.
Although studio representatives have dismissed the possibility by assuring that “the film is not for sale” and that its arrival on the big screen implies “a cinematic experience,” contemplating the transaction of bringing the film – Daniel Craig’s last as 007 – Streaming doesn’t sound silly. Like many other films, including “Wonder Woman 1984” (Warner Bros) and “Black Widow” (Marvel), the premiere of “No time to die” was postponed several times due to the pandemic. The move, according to Variety sources, has resulted in losses of up to $ 50 million for MGM.
A report assures that no platform could pay the 600 million that MGM requested to premiere “No Time to Die” in streaming.
Bond was created by Ian Fleming, it has a whole tradition in the cinema and every film that inspires from the looks of James Bond to their cars.
That “No Time to Die” premiered on Netflix also implied that Barbara Broccoli and Michael G. Wilson, who own the rights to the character, will accept the deal. Also Universal Studios, which has the foreign distribution rights to the film, would have to agree and even James Bond-style brands would have had problems for a streaming premiere.