What is Video Marketing?
Hi there! Video marketing is a way of using videos to promote a product, service or idea to an audience. It involves creating short videos that are designed to capture the attention of viewers and convey a message in an interesting and entertaining way.
For example, a company may create a video that showcases their product or service, and uses animation or special effects to make it more engaging. They may also use humor or storytelling to make the video more memorable and shareable.
Video marketing can be used on social media platforms like YouTube, Facebook, and Instagram, as well as on company websites or in email marketing campaigns. The goal is to use video as a way to connect with potential customers and communicate a message in a way that is easy to understand and remember.
Why Video Marketing is Important in 2023?
Video marketing is important for a number of reasons:
Captures attention: Video is a highly engaging medium that captures people’s attention more effectively than text or images alone. By using video in marketing, companies can grab the attention of potential customers and keep them engaged for longer.
Increases brand awareness: Video marketing is an effective way to increase brand awareness by showcasing a company’s products, services, or values to a wider audience. Videos can be shared on social media and other online platforms, allowing companies to reach a large number of people quickly and easily.
Boosts conversions: Videos can be used to provide potential customers with more information about a product or service, helping to boost conversions. By showcasing a product or service in action, potential customers can better understand its benefits and make a more informed purchase decision.
Improves search engine rankings: Videos can help to improve a website’s search engine rankings by providing valuable content that keeps visitors on the site for longer. This can help to increase the site’s authority and make it more visible to potential customers.
Builds trust and credibility: By using video to tell a company’s story or showcase its values, companies can build trust and credibility with their audience. This can help to establish a strong relationship with potential customers and increase their likelihood of making a purchase.
How To Leverage Video Marketing For Business?
Here are some tips for taking advantage of video marketing for your business:
Define your goals: Before you start creating videos, it’s important to define your goals for video marketing. Do you want to increase brand awareness, boost sales, or improve customer engagement? Having clear goals in mind will help you create videos that are focused and effective.
Identify your audience: Knowing your target audience is essential for creating videos that will resonate with them. Consider the age, interests, and behaviors of your target audience, and create videos that will appeal to them.
Create high-quality videos: Invest in high-quality equipment and editing software to ensure that your videos look professional and polished. Poor quality videos can be a turnoff for potential customers and can undermine your brand’s credibility.
Tell a story: Use storytelling techniques to create videos that are engaging and memorable. A compelling narrative can help to keep viewers engaged and make your brand more memorable.
Optimize for SEO: Use relevant keywords and tags to optimize your videos for search engines. This can help to improve your visibility and attract more views and engagement.
Promote your videos: Share your videos on social media, email marketing campaigns, and other relevant channels to reach a wider audience. Encourage your followers to share your videos as well to increase your reach.
Monitor and analyze your results: Use analytics tools to track the performance of your videos and adjust your strategy as needed. This can help you refine your approach and create more effective videos over time.
Video Marketing Trend in 2023
Shoppable Videos
Planning a new product launch? Or maybe you want to drive more awareness and traffic?
The internet is the go-to destination for consumers looking for products like yours. But they’re not just using Google to find new products. They’re visiting social media channels to search for recommendations from friends and influencers.
eCommerce brands that know this are using shopping videos to attract and convert viewers. Unlike traditional product videos, they’re sometimes disguised as a regular video with clickable pop-up text linking to the clothes or household items in the video.
Social media platforms like Instagram and Facebook are introducing their own types of shoppable video content, especially when it comes to their advertising platform.
Brands can create a Shop on both platforms that pull inventory from their eCommerce website. Social media users can see an organic post with that item tagged, view more information, and purchase the item from the Shop—all without leaving the platform.
More Short-Form Videos
Live streaming aside, short-form videos will also continue to trend in 2023 (Design Shack, 2020).
This video marketing trend has been spurred by the recent launch of Instagram Reels in August 2020 and the continuous growth of TikTok.
There are a few rumors around Instagram’s plans to further develop Reels. These include possible monetization opportunities for content creators, enhanced video editing tools, an improved look, and the ability to sell products and services directly on Reels.
If these prove true, we can definitely expect to see greater adoption of Instagram Reels in 2023.
And who can forget TikTok? Not only has TikTok taken the social media world by storm, but the fastest-growing social media platform is also now on track to hit 1.2 billion average monthly active users.
To win at video marketing in 2023, short-form, fast-paced, and energetic videos are certainly among the most popular video marketing trends to focus on when planning your 2023 marketing campaign.
User-Generated Video Content
User-generated content plays a key role in marketing strategies and video content is no exception to this. In fact, user-generated video content ranks among the top video marketing trends in 2023.
Its effectiveness in attracting users and keeping them engaged is clear. User-generated videos on YouTube receive up to ten times as many views as branded content. That’s not all: studies show that users who land on a site via UGC spend twice as much time on the site (Econsultancy, 2020).
User-generated video content also does a much better job of converting users into sales. The chances of these users arriving on an ecommerce site via a video UGC and carrying out a purchase are also 184 percent higher and these users also spend 45 percent more.
This is particularly effective in industries that are heavily driven by user opinions, including travel and health and beauty.
But whether or not your business operates in these industries, user-generated video content is definitely something you should be incorporating into your video marketing strategy in 2023.
