As the affiliate marketing world evolves, staying up-to-date on the latest trends is important. In this blog post, we will look at the top three affiliate marketing trends of 2023. We will discuss how these trends impact the industry and how they can help you increase your success in the future. Stay tuned to learn more about the latest and most significant trends in affiliate marketing!
1) What is affiliate marketing?
Affiliate marketing is a process by which publishers earn commissions by promoting other retailers’ or advertisers’ products or services through affiliate links. Affiliates receive prizes for delivering certain results to retailers or advertisers.
Usually the result is a sale. However, some affiliate marketing programs may reward you for leads, free trial users, website clicks, or app downloads.
Most affiliate programs are usually free to join, so you don’t have to worry about high start-up costs. An effective affiliate marketing strategy can go from a side hustle to a profitable online business idea and provide a steady income.
2) The rise of influencer marketing
Influencer marketing is an essential form of online marketing today. It has been a buzzword, and the mainstream media references it regularly. However, there are still people who really don’t understand what influencer marketing is. In fact, some people encounter the term for the first time and immediately think, “What is influencer marketing?”
The Influencer Marketing Hub is now a well-established website with hundreds of articles explaining the ins and outs of influencer marketing and other types of online marketing. The original version of this post was the first article we wrote for the site. However, we know people are still coming here for the first time and wondering what influencer marketing is. So we’ve updated this article to focus on the basics of influencer marketing for 2023.
3) The rise of mobile commerce
M-Commerce is a type of electronic commerce that allows online shoppers to purchase without a computer.
Examples of mobile trading are:
- Buy through the browser
- In-App Purchases
- Virtual Market Application
- Digital wallets such as Apple Pay, Google Pay, and Samsung Wallet
By 2023, it is estimated that 8% of all retail transactions will be made via mobile devices. This share is expected to increase to just over 10% by 2025. Insider Intelligence predicts that m-commerce in the US will nearly double its percentage of total retail sales between 2020 and 2025.