Caramac enthusiasts feel the blues as Nestlé delivers the bitter news of discontinuing the beloved caramel bar. Nestlé cited sluggish sales as the driving force behind this “difficult decision.” Launched over 60 years ago, Caramac’s distinctive red and yellow packaging and caramel goodness had won hearts.
The demise of Caramac comes amidst a trend of competitors introducing similar “blonde” chocolate products. Cadbury’s Caramilk range and caramel-flavored offerings from Asda and B&M have emerged, challenging Caramac’s standing.
Social media platforms, like X (formerly Twitter), erupted with expressions of disappointment and humor. One user lamented that the news had “ruined my day,” while another bid farewell with a tongue-in-cheek “Rest in peace, Caramac.”
Nestlé, in a statement, acknowledged the fans’ disappointment but emphasized that this move would enable a focus on top-performing brands and the creation of new taste sensations.
A Scottish bakery known for incorporating Caramac into its pastries declared it a “sad day” and pledged to stock up on the bars before bidding farewell to Caramac-filled treats.
Nostalgic followers flooded social media with comments, and one devoted fan even proposed launching a petition to sway Nestlé into reconsidering the decision.
Initially crafted by Mackintosh, Caramac’s name is a fusion of “caramel” and “Mackintosh.” The unique flavor, absent of cocoa, endeared it to consumers. Despite its iconic red-and-yellow packaging and a legacy dating back to 1959, Caramac struggled to compete in the dynamic confectionery market, leading to its discontinuation by Nestlé.