North Korea is gearing up to participate in a tourism exhibition in Moscow, signaling its intent to attract Russian tourists amid deepening cooperation between the two nations. The DPRKorea Tourism office is scheduled to run a booth at the 30th International Travel & Hospitality Show in Moscow from March 19-21, marking the country’s first attendance in the event’s 30-year history.
Strengthening Ties and Tourism Promotion
The move comes against the backdrop of strengthened military and economic cooperation between Pyongyang and Moscow following a rare summit between North Korean leader Kim Jong-un and Russian President Vladimir Putin last year. This exhibition aligns with North Korea’s efforts to promote tourism and economic engagement with Russia.
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First Foreign Tourists Since Border Reopening
In February, 97 Russian tourists visited Pyongyang and the Masikryong Ski Resort in North Korea’s eastern region, marking the first entry of foreign tourists since the country reopened its border in August the previous year after more than three years of pandemic-related closure.
China’s Absence in Tourism Reopening
Notably, North Korea has yet to welcome tourists from China, its longtime economic benefactor and ally, since the partial reopening of its border. Chinese tourists were a significant portion of foreign visitors to North Korea before the pandemic, with an estimated 300,000 having visited in 2019.
Continued Focus on Tourism Diplomacy
North Korea’s participation in the Moscow tourism exhibition underscores its commitment to diplomacy through tourism initiatives and economic partnerships. As geopolitical dynamics continue to evolve, such engagements contribute to fostering international ties and potentially opening new avenues for economic collaboration.
