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Tuesday, October 3, 2023

Meta’s Threads: Lost 80% Daily Users – What People Actually Want

In the ever-evolving world of social media, there have been various attempts to dethrone dominant platforms like Facebook. One notable example is Google+, which sought to take down Facebook but ultimately met its demise after nearly eight years of struggle. During its existence, Google+ faced significant data breaches, which further contributed to its downfall. A major drawback of Google+ was its failure to offer unique features present in its main competitor, Facebook, leaving it lagging behind for years without catching up. To avoid a similar fate, Meta’s Threads must learn from history and understand precisely what users desire in a Twitter competitor. Primarily, users crave the essence of Twitter but without the influence of a megalomaniacal boss.

Understanding the Rise and Fall of Google+

Learning from Past Mistakes

Google+, despite its grand ambitions, couldn’t sustain its momentum against the mighty Facebook. One of the primary reasons behind its downfall was the lack of distinctive features that set it apart. As a result, users saw little incentive to switch from the platform they were already comfortable with. Furthermore, Google+ faced numerous data breaches, which significantly undermined user trust and confidence in the platform’s security.

Meta’s Threads: A New Hope for Twitter Competitors

Meta’s Threads, with all the resources at its disposal, has the potential to become the ultimate Twitter competitor. However, to achieve this, it must avoid the mistakes of its predecessors. Threads needs to go beyond merely replicating Twitter’s functionality and instead offer something fresh and exciting that users cannot find elsewhere.

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Unveiling User Desires

To design a successful Twitter competitor, Meta must understand what users genuinely want. While Twitter has garnered a massive user base, there are undoubtedly areas where it falls short. Some of the most desired features include:

1. Enhanced Privacy and Security

Twitter users are increasingly concerned about the privacy of their data and the platform’s overall security. Threads can capitalize on this by prioritizing user privacy, implementing robust security measures, and being transparent about data handling.

2. Improved Content Moderation

Twitter has faced ongoing challenges with content moderation, including the spread of misinformation and harmful content. Meta’s Threads should invest in advanced AI algorithms to proactively identify and remove harmful content, creating a safer and more enjoyable user experience.

3. Niche Communities and Interests

One of the aspects that have contributed to Twitter’s popularity is its ability to form niche communities around specific interests and topics. Threads can build on this by facilitating better group interactions and encouraging users to connect with like-minded individuals.

4. Streamlined User Interface

Simplicity and user-friendliness are crucial factors that drive user engagement. Threads should aim for a streamlined and intuitive user interface, making it easy for both newcomers and existing Twitter users to adapt seamlessly.

Overcoming the Megalomaniacal Boss Perception

Another vital consideration for Threads’ success is the perception of a megalomaniacal boss. Twitter’s past experiences with high-profile leadership have occasionally resulted in controversial decisions and policies. Threads must ensure that its leadership inspires trust and confidence among users, promoting an inclusive and user-centric approach.


In the competitive landscape of social media platforms, creating a successful Twitter competitor requires a careful understanding of user desires and past mistakes made by other failed attempts. By focusing on unique features, enhanced privacy, content moderation, niche communities, and user-friendly design, Meta’s Threads can emerge as the ultimate Twitter alternative. Additionally, a leadership team that prioritizes users’ needs and values transparency can help build a loyal user base and secure a prosperous future in the dynamic world of social media.

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