The group announced on Monday the launch of a Discord server dedicated to web3 and NFTs . Samsung had already taken its first steps into the world of web3 by offering the Samsung837X experience in the Decentraland metaverse as well as an immersive event, the Samsung Superstar Galaxy on Roblox.
Samsung does not want to miss the web3 revolution
Samsung’s official Discord server went live on Tuesday and is billed as “a virtual destination for deepening consumer connections and cultivating a community of creators . “
In its press release, the brand adds “The Samsung US Discord server will allow users to enjoy revolutionary new experiences thanks to the brand’s passion for bold innovation and its ability to push the limits, both in the real world and in the world. the digital world .
Samsung is therefore not left out of superlatives to qualify this launch after all. She also adds that her choice fell on Discord because it would be the preferred channel for the web3 community.
Commenting on this, Michelle Crossan-Matos, CMO of the US branch of Samsung, said: “Virtual communication platforms, such as Discord, allow us to cultivate a community where both Samsung enthusiasts and new fans .
Confessing, half-wordly, the company’s fear of missing out on a small revolution, she adds: “While enthusiasts anticipate the launch of an NFT , the distribution of an exclusive product or a virtual event , we explore this new frontier alongside them, allowing us to experiment, learn, and ultimately shape our future metaverse . ”
A business with uncertain success?
On the occasion of this launch, Samsung will win gifts for a handful of Discord subscribers drawn from until June 10. The company will also offer, on its server, access to virtual events as well as Samsung Odyssey games.
The US Discord server currently has over 88,000 members . Access to the latter is currently laborious, slowed down by strong demand. For now, we wonder if the aura of the company number 1 in mobile telephony will crystallize the timid enthusiasm of its community intrigued by the web3.
Conversely, it is doubtful that Samsung will succeed, for the time being, in convincing enthusiasts of the essential nature of its role in the sector. That said, the number of memberships to this server, launched on Tuesday, testifies to a certain curiosity.