We’re living in a digital world, and technology is advancing at a rapid pace. In 2023, we can expect to see some of the most innovative and cutting-edge technology developments in decades. From artificial intelligence to augmented reality, there is no shortage of groundbreaking trends that will leave us amazed and ready to explore the possibilities. Here are seven of the most exciting technology trends that will shape our future in 2023.
Metaverse
We’ve been aware of the term “Metaverse” for a while, but its real-world potential is only now becoming apparent. Although Meta has heavily influenced our perception of the Metaverse, it’s important to understand that it’s a collection of technologies rather than a single company.
It’s almost certain that virtual and augmented reality technologies will have both industry-specific and everyday real-world uses. The Metaverse, along with the other technologies of Web3, is poised to revolutionize our lives.
As Metaverse hardware becomes more compact and affordable, its ability to enhance our lives will increase. As innovation continues to accelerate in the coming years, the boundary between virtual and physical worlds will likely become more blurred.
Superapps
The pace of development in everyday smartphone applications has been so rapid that we often take their capabilities for granted. In 2023, there is expected to be an increase in the popularity of “superapps,” which are applications that offer a set of services and also a series of sub-services that are easily accessed via mini-apps. These mini-apps can be accessed from the superapp itself instead of an app store.
Superapps can transform the stories of businesses, their consumers, and also various third-party innovators who can integrate their mini-apps into a parent application. By nature, superapps are structurally unlimited.
It’s difficult to imagine just how much value one superapp can potentially provide, which makes it one of the key emerging technology trends of 2023.
Incorporating NFTs into Marketing Strategy
Recent headlines have highlighted the sale of digital art at exorbitant prices in the form of NFTs. However, CPG brands and retailers can also benefit from utilizing NFTs to tap into virtual worlds and engage with consumers. Some CPG brands, such as an American fast-food chain and an American stackable potato crisp brand, have already begun experimenting with NFTs as a marketing opportunity to target younger audiences.
Through the creation and sale of NFTs, consumer goods companies can foster a sense of community among their customers, which in turn can cultivate consumer loyalty. Furthermore, the sales generated from NFT collections can be invested in digital marketing efforts and trade spending without reducing product margins.
AI and Machine Learning
This year AI and ML will continue to emerge as the most transformative technologies of the current times.
Leaving for a business trip tomorrow? Your intelligent device will automatically offer weather reports and travel alerts.
Planning a marketing campaign? Your AI assistant can instinctively segment your customers into groups for targeted messaging and increased response rates.
According to the IHS report, in 2015, the install rate of AI-based systems in new vehicles was only 8%; this number is expected to increase to 109% in 2025.
The average annual salary for AI engineers in the US is over $110K. In India, the entry-level annual average AI engineer salary is around 8 lakhs.
An experienced AI engineer can earn as high as 50 lakhs to 1 crore per annum.
Be it Google, IBM, Facebook, or any other tech giants you can think of, they are putting Artificial Intelligence in front of everything. The future belongs to this technology. And there’s a dire need for skill sets in these domains.
An Electric Vehicle Tsunami is Imminent
While there was no shortage of far-future fantasy in the automotive category at this year’s CES (lookin’ at you, Hyundai), the most exciting stuff was more tangible — things like the new Chevy Silverado EV. GM CEO Mary Barra debuted the company’s all-electric pick-up, showing off a number of different flavors and some impressive numbers. Most impressive? 400 miles of range on a charge. Also impressive? The $105,000 manufacturer-suggested retail price the Launch Edition will carry. Yeah, yikes. Cheaper versions will come though. And then there’s the electric Equinox, which will start at just $30,000.
While EVs were everywhere, autonomy continued to be a major push. Here again GM was making waves, talking up its latest integrations with Cruise for an autonomous ride-hailing service. Even more interesting was the talk around Ultra Cruise, the next step beyond Super Cruise. This will offer true hands-off driving even on local roads. The Cadillac Celestiq will be the first to offer this when it arrives in 2023. That’s just next year, people. Get ready.
The Concept of Smart Homes Will Become More Intuitive
If you walk into a big-box retailer or hardware store, it probably wouldn’t take you long to find smart-home goodies like connected lightbulbs and thermostats. What can take awhile is finding stuff that works with the products you already have — but that might not be the case for much longer.
Some of the biggest names in Big Tech, including Apple, Amazon, Google and Samsung, have teamed up to develop a new smart-home standard called Matter. The aim: to ensure that the home gadgets you buy in the future all play nice with one another, regardless of who made them or what virtual assistant you want to use when interacting with them.
“Today when you look at a smart-home-connected device, you have to look at what ecosystem it works with,” said Erik Kay, a vice president of engineering at Google. “Where we’re going with Matter is that you don’t have to think about any of that.”
When you consider how territorial some of these companies can be, it can be tough to imagine all of them working together on a project like this. But for once things will be different, they claim, and with any luck we’ll get our first glimpse at Matter-compatible gear during CES.
Serialized QR Codes and Connected Packaging: Revolutionizing Product Tracking and Authentication
With serialized QR codes and connected packaging, companies are taking their brand to the next level and connecting with their consumers in new ways to drive awareness about their products.
Serialized QR codes are the next-generational QR codes. They are just like regular QR codes with a unique serialized code in the center that is unique and connected to a database to help authenticate the product. Additionally, you can engage your customers with personalized messages or provide delivery traceability using them. So when a customer scans a serialized QR code, they can get information like ingredients batch, packaging, routing, authenticity, etc.
Another innovative way to use connected packaging is through sampling. You can provide free samples of your products at popular outlets, gas stations, and others with embedded serialized QR codes. Your consumers can scan the codes and directly place an order online for your product or get redirected to Walmart or Amazon for ordering.
You can also share information like your company’s carbon footprint and other sustainability initiatives using serialized QR codes on product packaging to cater to those GenZ curious consumers.
Final Thoughts
The pace of development for consumer technology trends is surpassing our expectations. The emergence of cutting-edge technologies such as blockchain, NFTs, and cryptocurrency is leading to a paradigm shift in the consumer goods industry, as virtual worlds become an increasingly viable option. While some of these concepts are already in progress, others have already been implemented.
