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Elon Musk’s Latest Move: Twitter Acquires Prominent NBCUniversal Executive

Twitter Secures Prominent NBCUniversal Executive Joe Benarroch, Adding to Elon Musk’s Leadership Reshuffle

In a recent development, Twitter has successfully recruited Joe Benarroch, a senior executive from NBCUniversal, as part of Elon Musk’s ongoing efforts to restructure the social media platform’s top team.

Beginning his role on Monday, Benarroch will primarily focus on business operations within Twitter. This announcement follows closely on the heels of Linda Yaccarino, the former head of advertising at NBCUniversal, who was appointed Twitter’s new chief executive just a month ago.

Yaccarino will assume the position currently held by Musk, who plans to maintain a significant level of involvement in the company. Benarroch has already updated his LinkedIn profile, indicating that he will be based at Twitter’s New York office. He also announced his move, expressing excitement to leverage his experience and collaborate with the entire team in building Twitter 2.0.

Yaccarino took to Twitter to welcome Benarroch, saying, “Welcome to the flock @benarroch_joe! From one bird to the next.”

In his previous role, Benarroch served as the executive vice president for communications, advertising, and partnerships at NBCUniversal. He also has prior experience working at the social media giant Facebook.

It was recently reported that Twitter’s second head of trust and safety under Elon Musk’s ownership had resigned. Ella Irwin assumed the position after the departure of the previous head, Yoel Roth, in November 2022, shortly after Musk took over the company. The head of trust and safety is responsible for content moderation, a crucial area of focus since Musk’s acquisition of the platform.

The reasons behind Irwin’s resignation remain unclear. However, it coincided with public criticism from Musk regarding a content moderation decision made by Twitter.

Since acquiring Twitter for $44 billion (£35.4 billion), Musk has faced mounting pressure to find new leadership for the company, allowing him to divert his attention back to his other ventures, such as electric carmaker Tesla and rocket firm SpaceX.

Last month, Musk appointed Yaccarino as Twitter’s new chief executive last month, with her start date set for six weeks from the announcement. In her role, she will oversee the platform’s business operations, aiming to address its ongoing struggles with profitability. Meanwhile, Musk will retain his involvement as executive chairman and chief technology officer.

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