Netflix would like to take action against the illegal sharing of accounts in the future. This is what the people in charge of the streaming service said in an interview, in which they also relativized their own approach.
As part of an interview on the quarterly figures, Netflix co-founder and managing director Reed Hastings and his colleague Greg Peters spoke on April 20 about the Group’s approach to account sharing.
In March 2021 it was announced that Netflix wanted to counteract password and account sharing between different households with a newly rolled out test function. The streaming giant wants to ensure that only people with the appropriate authorization can access the account. (Also Read: Netflix’s Oxygen is the most harrowing movie you’ll see this spring)
Netflix measures should “harmonize” with the ideas of consumers
Netflix CEO Reed Hastings on password sharing crackdown: “We will test many things, but we will never roll something out that feels like turning the screws… It has got to feel like it makes sense to consumers, that they understand.”
— Alex Weprin (@alexweprin) April 20, 2021
In response to a question from a journalist, Hastings denies that Netflix “wants to turn the screws”. “We test a lot of things, but we would never roll out something that feels like ‘turning the screws’, as you put it,” said Hastings. “It has to make sense to consumers, they have to understand it. And Greg has done a lot of great research and tried variations that go with the way consumers think about it,” The Hollywood Reporter quoted him as saying. (Also Read: Amazon’s first beauty salon where you can try augmented reality haircut)
Streaming service wants to respond to customers
Greg Peters, Chief Operating Officer and Chief Product Officer at Netflix, said that the streaming service is trying to be flexible to the various needs of its subscribers and to ensure “that we offer the plan with the right features and the right prices to meet those needs to satisfy”. At the same time, the aim of the test series is to ensure that only authorized persons can access the respective account.(Also Read: WhatsApp: the reasons why it can block your number)
Netflix changed its mind about password sharing
In 2016, Netflix saw the whole thing a little differently. As CNBC reported, Reed said at the time that he did not want to take action against account or password sharing. “Password sharing is something you have to learn to live with because there is so much legitimate password sharing, like with your spouse, with the kids … So there is no clear line and we can handle it with how it is. “