New technologies to choose the haircut and tablet for entertainment: here is the new Amazon Salon, coming to London
Amazon’s tentacles are getting harder to escape—the company just launched a hair salon in London
– Will use AR to show different hair colors
– Customers can point to a product they’re interested in and its info will pop up on a screen
– Open to the public in the coming weeks pic.twitter.com/dokWNMpXN0
— Morning Brew ☕️ (@MorningBrew) April 21, 2021
Amazon is constantly looking for new ways to differentiate its offer and complete the range of services available to its users. So, after opening the Amazon Go line of supermarkets where you can shop without going through the checkout – you enter, put the items in the cart and exit without paying much, then Amazon will take care of charging you the costs on your credit card thanks to artificial intelligence – now she has decided to expand into the beauty segment by opening her first beauty salon in central London . It is called Amazon Salonand covers an area of 140 square meters in the trendy area of Spital fields, in the East End of the English capital. Here there will be live hairdressers and a concentrate of technology that will allow you to test the main innovations in the beauty sector. The biggest news is the development of an augmented reality app that will allow you to “test” a new haircut or a new color before performing a treatment, to know in advance if you will like it and it will look good on you. Added to this is an Amazon Fire tablet available to users for entertainment and the ability to buy all the beauty products in the store and receive them directly at home thanks to the Amazon shop.
Just like the Christmas shop set up in Milan in the pre-Covid years, this beauty salon will be used by Amazon to report its best products in the health and wellness field. Unlike Amazon Go – recently landed also in London – the Amazon Salon is destined to be a unique experiment of its kind : “This will be a place where it will be possible to experience new products and technologies but there are currently no plans for open other Amazon Salon offices »writes the Seattle giant in an official note. On the other hand, the perfume and cosmetics sector is a tough nut to crack, even for Amazon which, after launching the online pharmacy service – following the acquisition of PillPack- is trying to expand its range of action also to the world of wellness and aesthetics. In the United Kingdom, Jeff Bezos’ company has launched the Amazon Professional Beauty Store , an online store that sells spa and salon products to businesses and is only the first step to fight on an equal footing with the big names in the sector.
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In addition to playing with the new haircuts, visitors will be able to study the new “point and learn” technology that allows you to have all the useful information about a product simply by framing it with your smartphone. If you plan to leave on the first plane to do a field test, it is better to wait, in the first period of opening this tech hairdresser will be open only to Amazon employees with an access permit allowed only by appointment.