The streaming giant is thinking of creating a free subscription on mobile devices to incentivize new users to sign up: starting from Kenya, but soon it could also be exported to the rest of the world
Netflix needs to change course to try to give a new acceleration on the front of new users . After the peak of 200 million subscribers reached (also thanks to the pandemic), streaming TV must change its strategy to continue growing: thus, after the start of tests for the introduction of video games within the platform and having opened to the hypothesis of widening its spectrum of interest also to live events – there was talk of the possibility of broadcasting the Formula One races after the success of the Drive to survive series and the docufilm on Michael Schumacher – Netflix is thinking about the possibility of grant the possibility to subscribe for free . And we are not talking about a 30-day free trial, as already happened at the time of its launch in Italy, but a real subscription at no cost, designed to be used by mobile devices.
In the Netflix plans it would be a limited account that gives you access to only 25% of the contents available in the catalog, but just enter an email, confirm that you are at least 18 years old and that’s it; you don’t even have to enter your credit card details . Obviously, you will have access to 720p content (therefore not HD), you will not be able to download it to your phone or stream it to a TV, but you will still be able to benefit from movies and TV series for free, without ads and with support for creating multiple profiles. and even a parental control.
At the moment this hypothesis will be tested initially in Kenya , where Netflix wants to make a lot of mobile users linked above all to the Android operating system, but it is possible that it can be extended to other countries. The advantage for the US app is to make use of older content by attracting new users to the platform to convince them of the goodness of the service and hope that they are willing to want more by switching to the paid option.