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Thursday, July 25, 2024

5 Social Media Trends in 2023 that will Build Social Presence


Any brand that wants to succeed and remain relevant in the media sector must keep up with media trends and be able to recognize them. At Focal Points, we do much more than just assist you in spotting emerging trends and staying one step ahead of your rivals.

Keeping up with trends is essential for the success of any brand since they give them much-needed insight into what is popular within their market. The media industry is constantly evolving. With the help of these insights, you’ll be able to more clearly identify the areas where your business needs to concentrate its efforts to create content that your target audience will find valuable.


Understanding media trends allows your brand to stay one step ahead of the competition by remaining relevant in the industry. Consumers consume news on various platforms regularly. Thus, participating in these trends is the most excellent way to ensure potential consumers come across your business.

Our Focal Points systems can scan through hundreds of media clippings and quickly discover important trends in your market by utilizing artificially intelligent technologies. This means that we can give you the knowledge you need to make informed business decisions, allowing you to show potential customers why they should select your brand.

1.TikTok is becoming increasingly popular

TikTok is a social media app that has been gaining popularity. It was launched in September 2018, and it already has over 100 million users. TikTok is a mobile application that allows users to upload short videos and share them. It’s available on the IOS and Android platforms and can be downloaded for free. TikTok allows its users to create videos that are 15 seconds long.

The app is designed for short videos, usually 15 seconds long, and it is based on the concept of “showing the best of yourself.” Therefore, the videos are made with filters mainly used to make people look prettier or funnier than they are.

TikTok has a proven track record of increasing in popularity quickly. In fact, they recently surpassed Facebook to become the 3rd most-downloaded app globally.

With the app’s growing popularity, it’s tempting to think that this is another fad that will quickly pass. However, companies have found new opportunities for advertising with TikTok, and major brands have also been investing funds in social media video content on the platform.

For example, a brain training app related to jigsaw puzzles launched a Tik Tok campaign showing users solve unique online jigsaw puzzles. One of their videos went viral, leading to over 10,000 new users.

TikTok has also inspired other social media platforms to introduce some of its features into their platform. For instance, Instagram has introduced a Reels feature based on TikTok’s look & feel. In addition, Reddit just announced its own new short-form video posts called Deep Bits, which draws inspiration from TikTok.

We’ll continue to see TikTok become increasingly popular among brands in the next few years. This is partly because it’s a great way to reach new audiences and make people aware of your product or service. On the other side, we’ll keep an eye on TikTok’s ripple effect on social media as other platforms change their features to focus more on short-form videos.

2.Augmented Reality and interaction with brands

Augmented Reality (AR) has been around for several years now. Brands are increasingly using this technology to allow consumers to try out products before purchasing. By incorporating AR in your marketing, you can increase click-through rates for purchases upwards of 33%. As a result, it is projected that the global AR market will grow from $6.12 billion in 2021 to reach $97.76 billion by 2028. 

With the Covid-19 pandemic hitting record countries, there has been a rise in investment companies trying to deepen their customer relationships using digital channels. The key is to deliver customer service with immediate messaging and memorable content, achieved through targeted messaging and personalization.

Augmented reality is a rapidly growing and transformative technology that allows brands to offer unique and immersive digital experiences. It has the potential to redefine marketing as we know it—leading the way for brands to engage consumers in a more memorable, personalized, and effective way than ever before.

To a certain extent, augmented reality is unavoidable. It’s been used for years in video games, and now it’s being used in marketing as well. However, it’s difficult to predict how AR will change the future of marketing because there are so many ways AR can be applied to the world of marketing.

3.Influencer marketing will reach maturity in 2023

The epidemic hastened the emergence of “unfiltered” (or less scripted) material, as well as “everyday influencers” like micro-and nano-influencers. During the epidemic, many individuals trusted influencers more than marketers.
The ongoing emergence of influencers in venues such as TikTok, where companies had difficulty creating a positioning, ultimately created an ideal environment for content collaborations. In the coming times, we will see more influencer collaborations. According to experts, what will social media look like in 2022?
Partner with the influencers that make the most sense for your company. Influencers with possibly smaller but more engaged audiences and influencers who specialize in more specialized and relevant themes will be included.

4.More investments in Instagram and Twitter

Twitter, for example, achieved around 200 million magnetizable daily active users in the third quarter of 2021, a 29 percent increase year-on-year.

On the other hand, Instagram had a roughly 14 percent increase in user time spent on the app between 2019 and 2021, reaching an average of 30 minutes per day. Undoubtedly, a higher rate of engagement growth than on any other social platform.

As Twitter and Instagram grow in popularity, more marketers will spend on both channels in times to come. They tend to increase their investment in Twitter in 2023, while 63% plan to decrease their investment.

5.Consumers will desire Snackable content

We witnessed the introduction of TikTok and Instagram Reels in 2020, ongoing engagement on Facebook, Instagram, and Snapchat Stories content, and marketers generating new short-form or “snackable” pieces of content to educate customers about their brand.

As people’s attention spans on social media continue to shorten and more individuals browse endlessly through feeds while bored at home, snackable material is unlikely to fade soon.

Read this handy piece to discover more about the four categories of snackable content your company should exploit next year.

Lillian Hocker
Lillian Hocker
Lillian Hocker is a seasoned technology journalist and analyst, specializing in the intersection of innovation, entrepreneurship, and digital culture. With over a decade of experience, Lillian has contributed insightful articles to leading tech publications. Her work dives deep into emerging technologies, startup ecosystems, and the impact of digital transformation on industries worldwide. Prior to her career in journalism, she worked as a software engineer at a Silicon Valley startup, giving her firsthand experience of the tech industry's rapid evolution.

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