On Sunday, Elon Musk, the renowned entrepreneur and C.E.O. of companies like SpaceX and Tesla, took to his official Twitter account to announce some significant changes coming to the platform. According to his tweets, Twitter will undergo a logo transformation, replacing it with an “X,” and the iconic birds synonymous with the platform will gradually disappear.
In his tweet series, Musk wrote: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.” Following this statement, he posted “Paint It Black” and initiated a user poll to gauge interest in changing the default platform color to black.
Musk teased that if a suitable “X” logo is posted that night, the change would go live worldwide the next day. He even provided a sample illustration featuring the iconic bird silhouette against a black background, with the caption “Like this but X.”
Elon Musk’s antics and eccentric remarks on his Twitter account have been making headlines lately, diverting attention from his previous innovative efforts with SpaceX and Tesla. He acquired Twitter for a staggering $44 billion in late October and implemented significant changes, including a drastic reduction in staff and controversial policy alterations. As tech watchers have observed, these changes have resulted in frequent service disruptions and impacted his reputation.
Moreover, Musk has been openly warning about the financial health of Twitter, indicating that the platform may be at risk of bankruptcy. He disclosed this month that Twitter is experiencing negative cash flow due to a substantial 50% drop in advertising revenue and substantial debt loads.
As of now, it remains to be seen how users will react to the proposed logo change and the removal of birds from the platform, but with Elon Musk at the helm, the future of Twitter seems to be anything but ordinary.