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Friday, May 24, 2024

EC may launch an investigation into Google’s advertising business

European competition commissioner Margrethe Vestager warned Google on Friday while speaking at an online conference of the European association of retailers EuroCommerce.

The advertising business of American Google, which is owned by Alphabet Inc., can be investigated by The European Commission.

According to her, quoted by Bloomberg, technology is a priority for the EU,  because what happened in the past 12 months has changed many habits. 

According to polls directed at publishers and ad agencies, regulators collected information on Google’s advertising practices in January.

The EU, which has been reviewing Google’s data practices since 2019, is also examining the company’s plans to opt-out of tracking third-party cookies. The UK authorities are investigating this practice in response to complaints from publishers.

Margarete Vestager assured that the EC would use all possible instruments to ensure fair market conditions.

Also Read:

In January, the European Commissioner said she did not clarify if regulators would launch a formal investigation into Google’s advertising business.

Google violated EU laws governing its retail service, Android operating system, and advertising business, due to which the company has already been fined a total of $ 9 billion in three previous investigations.

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