Given the success of the audio-based app, Mark Zuckerberg’s social network would be working on a “clone” to be developed over the next few months. And it is certainly not the first time this has happened.
Clubhouse is the social phenomenon of 2021 that promises to carve out a respectable place within our everyday life. For those who have not yet used it – it is still in the preliminary phase by invitation – it is the right mix of sociality, podcasts and rooms to be exploited in audio chat mode . A new type of platform that can turn into a 360-degree tool for work , entertainment or to earn when the section dedicated to influencers is ready . An investment that promises to yield a lot in the future, also considering the strong response of attention from the public. That’s why his biggest danger now is called Facebook. Mark Zuckerberg, who participated in some Clubhouse rooms to talk about augmented reality and VR, has spotted the mechanism and has already decided to build a similar app to try to steal users from the audio social network.
According to a report published by the New York Times , some executives of the Menlo Park group would have asked their developers to concentrate their forces on a product of this type, trying to have an app with the same features in the shortest possible time. It is difficult to understand the timing at the moment, nor if it would be an external application or a tool to be activated within Facebook. But anyhow, at the moment this speech takes a back seat : the main thing is that Facebook wants to sit at the table of the voice chat business and does not intend to give up.
On the other hand, this is the modus operandi of the most famous social network in the world: it happened with the Stories of Instagram – a clone of the Snapchat Stories – with Reels towards TikTok and, finally, with Rooms which took inspiration from the apps of popular video calls like Zoom . The Facebook strategy is clear: impose its strength to the sound of billions of users, “copying” the social functions around the web and introducing them within its own platforms, thus making them their own. Earlier this year, Facebook was ordered to pay 3.83 million euros in damages to an Italian company for copying the “Friends in the vicinity” feature.
And, where the social network fails to snatch the right number of users, Zuckerberg decides to put his hand to his wallet to fully buy the competitor : it happened with Instagram, taken for a billion dollars and valued to the point of being worth at least 10 times as much. , with Whatsapp (total spend: $ 14 billion) and also tried Snapchat, before its CEO, Evan Spiegel , decided to send the billionaire offer back to the sender. A decision that prompted the galaxy of apps around Facebook to “plunder” Snapchat: first with Stories, then with filters and finally with the launch of Slingshot , which took up the basic concept of the app with the ghost and tried to replicate its success mechanisms.
Now it’s up to Clubhouse , still on the launch pad waiting for a final version open to the public (as mentioned, it works by invitation and only on iOS). We will see over the next few weeks how the issue will evolve.