Social networks like Instagram are changing and it is not (only) the fault of the Covid-19 pandemic. The attention of users to the privacy and security of their data is forcing Facebook and all the other giants of the Net to change their strategy. If until now we used so many free services by paying with our personal information, soon we could decide to really pay Facebook, Clubhouse or Twitter to access exclusive content. We already know that the audio social network is working on it, as is the bird social network that has already put a feature of this type in the pipeline. But now the next big thing to join the competition could be Instagram. The app specialising in photos and Stories has presented a new feature called Live Rooms that could be the pass for a hypothetical future for a fee. What is it for? It allows you to expand the number of participants in a live Instagram up to four components, thus transforming live shows on Instagram into real remote sessions that directly challenge Clubhouse and all the main social networks. “We hope that this feature will pave the way for new forms of creativity, such as talk shows, jam sessions between musicians, more engaging Q&A sessions, interactive tutorials for communities or simply a way to have fun with more friends” Instagram writes in a official note.
But Stanze in Direct is also an opportunity to create and grow your own business and make profits . After the introduction of badges to finance creators, new interactive functions can now be activated during the live broadcast, such as Shopping and Fundraising, thus transforming them into real social teleshopping where a company, a brand or an influencer can sponsor their products and sell them in real time. “Since the beginning of the crisis, we have seen users use Instagram streams in different ways. Over the past year, this tool has enabled the creation of memorable events: informative scientific discussions and COVID-19 guidelines, interviews with celebrities and even freestyle battles. Thanks to the direct, creators with different backgrounds, from fitness instructors to musicians, from activists to chefs and beauty bloggers, everyone had the opportunity to share experiences and involve communities in creative ways »reads the Instagram note.
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To start a Live Room, simply swipe left and select the Live Video option . Then, enter a title and press the Rooms icon to add attendees. You will be able to view the people who have requested to join your stream and search for a guest to add. When you start a Live Room and add guests, you will stay at the top of the screen. As an organizer, you can add up to three guests together or staggered (for example, you could start with two guests, and then add a third surprise). Broadcasting with multiple guests is a great way to increase your visibility , as other attendees’ followers can get notified as well.
Instagram has promised the arrival of comment moderation and other audio features that will allow artists and musicians to perform as if they were in a real studio. In addition, users blocked by any of the participants in the Live Room will not be able to join the live . Guests who have been revoked access to streams due to violations of our community guidelines will also not be able to join a Room. The functions currently available to those who organise live shows, such as the ability to report and block comments or apply filters, will also remain available for Live Rooms.
This new feature has already landed in Italy but will be released to all users over the next few days.