Apple gives eleven reasons on its own website why the Mac is the ideal device for business customers. Among other things, the M1 chip is particularly emphasised.
• High-performance devices thanks to the M1 chip
• Macs require less support thanks to intuitive operation
• 84 percent of the “world’s leading innovators” use Macs
A powerful device
Most of all, Apple emphasises that the Macs are very powerful because of the M1 chip. Thanks to the chip, the MacBook Air is said to be 3.5 times faster than before. In addition, the M1 chip, according to Apple, provides up to two times faster Excel performance, a 50 percent faster response time for web applications and two times longer battery life for video conferences with Zoom. Overall, the battery of the MacBook Air should last a full 18 hours. The security of Macs is also clearly emphasised by Apple. Functions such as Touch-ID, Gatekeeper or hardware-verified secure booting should make the devices, according to Apple, the safest in the world.
Worthwhile for companies?
Support for technical devices is an important topic for companies. Here, too, Apple sees a clear advantage of the Macs: It is emphasised that the devices can be operated intuitively and, with functions such as the migration assistant, can be used without the help of IT support without any problems. In addition, you can save money with the Apple Macs, since the operating costs are kept low by fewer support tickets and software expenses. According to Apple, companies should save $ 843 with the Macs within three years. It is also shown to be practical that the Mac devices work in the same way as all other Apple devices that could also be used by employees, among other things.
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Successful companies that use Macs
Apple also points out that 84 percent of the “world’s leading innovators” are already using Apple devices. Among others, SAP , Salesforce and Target are successfully using the devices on a large scale. Overall, by listing the points, Apple wants to convince companies to provide their employees with what Apple says is the right tool: “Give your team the devices they love and let them get to work.”