The Apple group follows a strict confidentiality policy. In the run-up to new products or planned events, the iPhone manufacturer is extremely cautious when it comes to information policy. Nevertheless, leakers keep bringing information to the public – Apple is now taking steps against such advance publications.
• Apple is apparently stepping up its action against leakers
• Allegedly sent legal letters against Chinese bloggers
• Threat of legal action
“One more thing” – on this sentence, coined by the former Apple boss Steve Jobs, Apple fans and investors always waited eagerly when the iGroup presented new product developments to the public as part of its famous keynotes. For most of the keynote observers, this sentence came with a surprise in the past, because Apple’s confidentiality policy is not only notorious in Silicon Vally. But in the recent past, the tech giant has hardly managed to cause surprises – neither with a new product nor with updates to existing product lines. Because it is precisely the strict confidentiality policy and Apple’s usual attitude not to comment on upcoming projects in advance, has given the company a considerable number of leaks – people who have made it their business to Find out information about Apple’s current plans and leak them to the public. But now the tech group is fighting back.
Apple sends out legal mail
As AppleInsider reports, Apple sent letters to well-known leakers asking them not to disclose details about future Apple products. Social media posts claim that pre-releases could mislead potential customers and give competitors an advantage. The cease and desist also refer to images and posts that are overwritten as “dreams” or “riddles”, as Apple also classified these as leaks.
The magazine cites the well-known leakers Kang and Duan Rui, who both published leaks about new Apple products in the past, but the original text was not seen, the magazine continues.
Accordingly, Kang was asked by a law firm on behalf of Apple to refrain from publishing confidential content in the future and to withdraw information that had already been published in postings. In the event of non-compliance, the company threatens to take legal action. Kang was shown screenshots of his posts on the Chinese Weibo platform as evidence. According to AppleInsider, Kang had taken action and said he would not post any more content of this kind in the future. At the same time, he warned other bloggers that Apple would scrutinise their posts and classify all information relating to unpublished products as “infringement and misuse of commercial information”.
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Leaker often from China
It is no coincidence that Apple is apparently starting to take action against leakers in China. Because many of the Apple suppliers are from this country, so much of the information leaked often came from employees who work in Apple supplier companies.
Here, too, Apple apparently wants to start. According to information from the information service “The Information”, the US company is going to tackle the subject of confidentiality obligations with its contract manufacturers more strictly in the future. According to reports, there should be background checks of employees if they come into contact with Apple products that have not yet been released. In addition, the monitoring systems are to be improved in order to prevent accessory components from being transported outside or photographed.