Prime Day 2021: Amazon increases offers
The online mail order company Amazon wants this year again attract numerous customers with its Prime Day. After the shopping event, which traditionally takes place in the summer months, was postponed to October last year due to the corona pandemic, the date for this year’s Prime Day has now been set. On June 21st and 22nd, Amazon customers who have a Prime subscription can benefit from the exclusive offers of the US giant, as the company writes in a press release. With more than two million offers, including from the product categories fashion, living, beauty and electronics, Amazon has roughly doubled the number of its special items compared to the previous year, according to “CNBC”. About one million of the Prime Day offers should also fall on products from small and medium-sized companies that Amazon wants to support with the campaign.Saudi Arabia , Portugal, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia.
After pandemic year 2020: focus on entertainment and travel
— Amazon (@amazon) June 4, 2021
As the vaccination campaign has progressed, the offers have also adapted to the current situation this year, as CNBC continues to write. These are now focusing on entertainment and travel, as the current pandemic status allows more freedom. Last year, some products were offered that customers used within their own four walls. “This year the opposite direction will be taken again,” explains consumer analyst Julie Ramhold from DealNews.com to the television station. This year it is mainly hot air fryers, grills and outdoor games, but also televisions, headphones and Lego-Stones that can be found in the Amazon offers. The tech group’s own devices are not neglected either: Amazon wants to offer the e-book reader Kindle, the video doorbell Ring and the Apple TV competitor Fire TV at a discount. “I always expect that there is a great deal out there on an item that everyone buys,” said Ramhold of the wide range of offers. (More: Facebook’s stablecoin Diem subordinates itself to CBDC )
Prime subscription required
A Prime subscription is required to benefit from the offer days. If you do not have this yet, the expert advises you to conclude the 30-day free test phase of the premium service. After that, you will be billed either monthly or annually. The prices for the service vary by country, in Germany there are 7.99 euros per month. Calculated over the whole year, the Prime service costs 69 euros. In addition to free premium shipping, Amazon also wants to lure its customers with the video service Prime Video, the music service Amazon Music and other Prime benefits. In the US, Prime customers also qualify for discounts from grocer Whole Foods, which is also part of Amazon.
Students and trainees can also save: These groups of people qualify for a free test phase of six months with appropriate proof. And afterwards you will also receive a 50 percent discount on the current tariff. ( Apple intensifies competition with Facebook & Co.)
Notifications via Amazon app
In addition to the free test phase, Ramhold advises bargain hunters to get the Amazon app from GooglePlay Store or Apple’s App Store, as these provide a good overview of the upcoming offers. If you are interested in a deal, you can add it to a watch list. As soon as the offer price applies, interested parties will receive a push notification on their smartphone. As soon as you have secured the offer price, however, it is important to hurry: customers have to complete the purchase within the next 15 minutes, otherwise the full contingent may already have been used up. If the desired product is not included in the current offers, you can still put it on a corresponding watch list and thus be notified of future promotions.
It could also be worthwhile to compare the Prime offers with the previous price trend or with the sales prices of other retailers, as the business magazine Forbes writes. There are several online portals for this purpose, which provide this information on a large number of products. (Also Read: Google is changing the rules for search engine selection on Android)
Note special actions
It can also be worthwhile to look out for promotions in advance. This year, Amazon lures customers with a voucher for 10 euros if certain small businesses are used for shopping before the event. Customers can redeem this on Prime Day. The promotion is valid until June 20th before the credit can be redeemed from June 21st. The mail order company also repeatedly offers promotions in which customers can top up their Amazon account with credit and this is topped up with free bonus credit. Often, however, such campaigns only apply to selected customers of the online provider.
Forbes also advises Prime customers to ask Amazon’s voice assistant Alexa for appropriate offers. Customers can use the smart loudspeakers by asking “What are my Prime Day offers?” indicate special promotions that are exclusively reserved for Alexa users.
“Insider tip”: Use an Amazon credit card
Another “secret” is also Amazon’s own Visa – credit card , so Forbes on. When you register, you receive a credit of 40 euros in Germany. While customers who do not have a Prime membership have to pay 19.99 euros annually in fees, this amount is completely eliminated for Prime subscribers. For purchases on Amazon itself, premium customers get back up to three percent of the purchase amount, as the company writes. Up to 0.5 percent of the purchase price will be credited to all other payments made with the credit card.
With these tips, Amazon customers can secure additional discounts on this year’s Prime Day. And if you don’t feel like shopping online, you can watch the Prime Day Show instead. In the accompanying event – exclusively for Prime members – performances by the musicians Billie Eilish, HER and Kid Cudi can be seen, as Amazon informs.