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Influencer Marketing 101: Using Social Media to Build Your Brand

By
Christopher Patillo
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0

Social media has changed marketing forever. Online ads and influencer marketing is the new path almost all brands are taking. But how does it work, and is it good for you? 

Choosing the right audience and influencer can be crucial to making a difference. For example, people who aren’t interested in getting a new internet connection wouldn’t call the Spectrum customer service number. Or, someone who doesn’t have any kids won’t buy diapers. Although you could try, there are chances of a misfire. 

Influencer marketing comes with its fair share of challenges. It isn’t as tricky as it sounds, though. Most social media influencers would have a niche and a specific target market. So, it wouldn’t be a bad idea to go through their content and list of followers. Such insights could help in hiring the right influencer to vouch for your product online.

Pros of Influencer Marketing

Influencer marketing can add a human element to your brand. So, an actual person endorsing your product amounts to word-of-mouth marketing. Such pros of influencer marketing have made it the go-to method for many brands.

Reach a Relevant Audience

A decade ago, marketing was pretty much a shot in the dark. You never really knew if it would work or not. So, marketers tried their best to make an ad that would resonate with most people. While it could be a hit for one part of the population, it was a total miss for the other. Thus, conventional methods like billboards and TV ads had to be generic. Moreover, marketing professionals had to put in a lot of thought for successful marketing gimmicks, slogans, and jingles. It was also hard to figure out what was working for their brand, and what wasn’t.

Now, with influencer marketing and social media, marketers can pinpoint their target audience. By choosing the right influencer, they can reach the audience that relates to their product the most. As a result, there may be a lower bounce rate and better customer interactions. So, almost every new lead has the potential to become a sale.

Build Trust

Your product might not be something your audience trusts from the onset. But they do trust the right influencer. Influencers work hard to build a reputation for themselves. They try their best to stand out from the crowd and provide relatable content to their followers. Their efforts can then translate into an interested and engaged audience. That is how social media personalities also gain followers over time. Most people follow them because they have made a good rapport with them. They have developed their niche and know what they’re talking about. So, if they endorse a product, their audience listens. Many brands have seen products go out of stock minutes after an influencer endorsement.

So, influencer marketing could humanize your brand and make it more accessible. You may not be able to do the same thing with company-generated content as most people are suspicious of corporate-sounding hodgepodge.

Save Money

Influencer marketing might be one of the most effective marketing methods out there today for small businesses. It can generate visible results within hours, and could still be much less expensive. You could start getting leads the minute an influencer posts about your product. All conventional methods of marketing like billboards or TV ads might take more time to make a dent in your sales. Moreover, they can also be a lot more expensive than an influencer posting a story on their account. So, influencer marketing might create more brand awareness while staying within a budget.

Cons of Influencer Marketing

While the pros might be enough to convince you, there are cons as well. So, you should consider both sides of the coin before making a decision.

Wrong Influencers Can Harm Your Brand

Believe it or not, influencer marketing could easily go south for your brand. While the right influencer could help your brand image, the wrong one could harm you more. So, it would be best to pick somebody who fits your brand image and has the same ethos. Moreover, choosing a problematic influencer could hurt your brand reputation irrevocably. It can be hard to come back from a mistake in this era of cancel culture. 

So, for a successful influencer marketing campaign, you have to do some research. It is best to communicate your brand’s requirements and details of the campaign to the influencer. Because if anything between your company and your promoters clashes, it could backfire.

Difficult to Measure Results

It can be easy to generate results through influencer marketing but hard to monitor them. Influencers might not be professional enough to share insights with you. So, if you can’t figure out whether the campaign is working for you or not, it could all be in vain. Moreover, there might be times when an influencer would claim to boost a certain percentage of sales for you. But when it comes down to it, the results can be disappointing.

But there are ways to solve this problem. Most brands come up with influencer-specific promo codes for discounts. So, every time a customer uses that code, you can trace back the lead to them. Moreover, you should always ask for engagement insights from influencers and keep an eye on them. If they are unsatisfactory, you should end business with them and look for someone else.

High Risk

Influencer marketing is still a fairly new world that marketers are exploring. But it is imperative that influencers follow the FTC guidelines for endorsements before they post anything. Moreover, they must mention if a post is an ad. So, whatever you do, it has to be an over-the-table deal. It could make this tricky and full of risks at every step. But you will learn a lot through hits and misses. Some brands are willing to take the risks, but others can be reluctant. So, if your brand can’t afford a misstep, you should steer clear of this sort of marketing.

The post Influencer Marketing 101: Using Social Media to Build Your Brand appeared first on InsiderUp.

Does GitHub activity affect crypto prices?

By
Team City Telegraph
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0
Does GitHub activity affect crypto prices

Most likely not.

However, here is the data so you can make your own decision.

As a software developer, I have worked on a few startups and crypto projects. It seemed to me that whenever the business is slower or there are some difficulties, less code is committed. There may be a number of reasons for that, such as fewer developers, weaker motivation, or no urgent bug fixes, etc.

I am absolutely aware that the number of commits by itself is not a perfect metric for the code quality or the speed of development.

However, I was intrigued enough to investigate.

Here are some interesting graphs:

There seems to be no consistent relation between GitHub commits and the price of crypto assets.

To test whether there is any relation, I have backtested a number of trading strategies.

The graph shows the average profits at different points in time if $100 was invested every month when the number of commits to a coin’s GitHub repository was greater (blue) or lower (orange) in the last month compared to the preceding month.

Data was calculated for the crypto assets with the largest market cap and active public repository: BTC, ETH, ADA, DOGE, and MATIC.

Here are some of the best-performing strategies:

Every month, if the number of commits on GitHub is down for Bitcoin (BTC) by 30% compared to the average from the previous month, then buy $100 of Bitcoin (BTC).

Every month, if the number of commits on GitHub is up for Ethereum (ETH) by 30% compared to the average from the previous month, then buy $100 of Ethereum (ETH).

Every month, if the number of commits on GitHub is up for Cardano (ADA) by 30% compared to the average from the previous month, then buy $100 of Cardano (ADA).

Every month, if views on Wikipedia are down for Ripple (XRP) by 20% compared to the average from the previous month, then buy $100 of Ripple (XRP).

The profits in the above strategies might be explained by the fact that some of those strategies bought crypto currencies early, while the benchmark buys an equal amount every month.

These findings seem to be consistent with this article: https://research.thetie.io/does-github-activity-affect-crypto-prices/.

How to View WhatsApp Status on iPhone Without Them Knowing 

By
Christopher Patillo
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0

The advent of social media and messaging apps like WhatsApp has made it easier than ever to stay connected and share updates with friends and family. A fun feature in WhatsApp is Status, which allows users to post photos, short videos, and messages that disappear after 24 hours. Viewing WhatsApp Status can provide a quick and easy way to see what your contacts are up to.

However, one potential downside of WhatsApp Status is that your viewing activity is not private by default. When you open someone’s Status update, they receive a notification that you have seen it. This comes in the form of a read receipt and blue double check mark next to your name in their viewer list. While this might not seem like a big deal, many users want more discretion when viewing Status updates. The ability to do so anonymously and privately is important.

In today’s digital era, online privacy has become a growing concern. People are more aware of the need to control their digital footprints and online data. When using messaging platforms containing personal information like WhatsApp, users should have the right to choose when their activities are visible to others. Just because technology allows read receipts for WhatsApp Status doesn’t mean this feature should be imposed upon users without choice.

This article will provide iPhone users with helpful methods to view WhatsApp statuses without triggering notifications. You can maintain your privacy when desired by disabling read receipts, using offline viewing, accessing Status files directly, and leveraging private browsing modes. But these techniques must also be used judiciously – the ability to view WhatsApp Status anonymously also comes with responsibility.

Highlight the Importance of Privacy in Today’s Digital World

WhatsApp has become one of the most popular instant messaging platforms worldwide, with over 2 billion active users. A fun feature of WhatsApp is WhatsApp Status, which allows users to share text, photos, videos and GIFs that disappear after 24 hours.

Viewing someone’s WhatsApp Status can be a great way to get quick updates on what they are up to. However, one downside is that they get notified when you view their Status, as indicated by the read receipts and blue check marks. This can take away some privacy if you want to view a WhatsApp Status without the other person knowing silently.

In today’s digital world, maintaining privacy is crucial. When using messaging apps like WhatsApp, many users want to be able to choose when to let others know they have viewed content. This article will explore several methods for viewing WhatsApp Status on an iPhone without triggering notifications.

Introduce the Topic of Viewing Whatsapp Status Anonymously

Introduce the Topic of Viewing Whatsapp Status Anonymously

The concept of read receipts has become common across many messaging platforms and apps. In WhatsApp, enabling read receipts means that when you view a message, the sender sees a blue checkmark indicating it has been read. The same applies to viewing WhatsApp Status – the Status poster will see a blue checkmark next to your name if you view their update.

The implications of these checkmarks and read receipts are clear – they notify the other person that you have read their content. For ordinary messages, this can help maintain conversation flow. However, many users prefer more discretion and privacy for something like Status viewing.

Disabling read receipts is one of the main methods for gaining more privacy around Status viewing on WhatsApp. There are also workarounds like viewing Status offline that can produce a similar effect.

Understanding Read Receipts

Explain the Concept of Read Receipts in Whatsapp

Explain the Concept of Read Receipts in Whatsapp

Read receipts in WhatsApp provide visual confirmation when a message or content has been opened and viewed by the recipient. When you send a message to someone in WhatsApp, you can see when they’ve received and read it based on the checkmark icons that appear next to the message.

A single grey checkmark means your device has successfully sent the message. When the recipient’s device receives the message, this turns to a double grey checkmark. Finally, when they open and view the message, the double checkmark turns blue, indicating it has been read.

The same concept applies to other WhatsApp content like status updates, group messages, and media files. If you post a status and someone views it, you will see a blue double checkmark next to their name in your status viewer list. This double checkmark is a read receipt, notifying you that the person has opened and viewed your status update.

In summary, read receipts in WhatsApp are represented by the double blue checkmarks that appear when the content you’ve sent is opened. This provides confirmation that the recipient has read and viewed the messages, status updates, or files sent via WhatsApp.

Discuss the Implications of Blue Checkmarks Appearing Next to Messages

The blue double checkmark in WhatsApp has important implications for messaging and privacy. When these checkmarks appear next to a message or status update, they signify that the recipient has successfully delivered and read the content.

Some key implications include:

  • Notification of message reading – The sender receives a clear and visual notification that the recipient has opened the message. There is no ambiguity about whether the message has been seen.
  • Expectation to respond – Seeing the blue checkmarks may create an expectation that the recipient should respond to the message within a reasonable time frame. A lack of response could be perceived as ignoring the message.
  • Loss of privacy – The recipient loses the ability to view private and open messages without the sender knowing. This may make some users feel monitored or uncomfortable.
  • Social pressure – Some may feel pressure to promptly open messages and trigger the blue checkmark so the sender doesn’t feel ignored. The double checkmark takes away control over when to view messages.
  • Tracking of interactions – The sender can track real-time interactions and know precisely when messages are read. This takes away the recipient’s privacy around when and how frequently they use WhatsApp.

In summary, while useful in some cases, the blue double checkmarks notify senders of message reads and can remove privacy around viewing and responding. Users should have the choice to toggle these read receipts on or off.

Emphasize the Role of Read Receipts in Status Viewing

Emphasize the Role of Read Receipts in Status Viewing

Read receipts play a particularly important role when viewing WhatsApp Status updates. Unlike ordinary messaging, WhatsApp Status is designed to share quick temporary updates that disappear after 24 hours.

Many users want the ability to silently view someone’s status without the poster being directly notified. However, with read receipts enabled, this becomes impossible – the status poster will see the blue double checkmark next to your name if you view their status update.

These read receipts remove any option for privately viewing a status without detection. They prove that the status has been opened and read by specific recipients. Users lose all anonymity and discretion when checking someone’s status.

Having read receipts on for WhatsApp Status can reveal more information than the viewer desires. In many cases, users simply want to quietly view a status update without triggering a notification. Read receipts take away that choice and force a notification to be sent, whether the viewer likes it or not.

In summary, read receipts play a pivotal role in status viewing by directly notifying posters when their status has been viewed. Disabling read receipts provides an important option for gaining back privacy and anonymity around status viewing.

Method 1: Disabling Read Receipts

One direct way to prevent Status viewers from being notified is to disable read receipts within WhatsApp’s settings. Here are the steps to disable read receipts on iPhone:

1. Open WhatsApp and tap on the Settings tab in the bottom right.

2. Go into Account > Privacy.

3. Under Read Receipts, tap to disable the toggle next to Read Receipts.

How to View WhatsApp Status on iPhone Without Them Knowing 

By disabling this read receipts setting, you can view WhatsApp Status without the blue checkmarks appearing for that person. They will not receive any notification that you viewed their update.

An advantage here is that you maintain full anonymity around Status viewing. A potential drawback is that read receipts will also be disabled for regular WhatsApp messages. The sender won’t see when you’ve read their messages, which can disrupt normal messaging conversations.

Method 2: Viewing Status Offline

Another effective method is viewing WhatsApp Status completely offline. When your iPhone is disconnected from the internet, either in Airplane Mode or with Wi-Fi disabled, WhatsApp cannot send read receipts.

Here are the basic steps to view Status offline:

1. Put your iPhone into Airplane Mode via the Settings app. Alternatively, you can go into Settings and disable Wi-Fi and Cellular Data.

Put your iPhone into Airplane Mode via the Settings app. Alternatively, you can go into Settings and disable Wi-Fi and Cellular Data.

2. Open WhatsApp and navigate to the Status tab. You should still be able to view full Status updates, even without an internet connection.

Open WhatsApp and navigate to the Status tab. You should still be able to view full Status updates, even without an internet connection.

3. After viewing, turn Airplane Mode off or re-enable Wi-Fi/Cellular Data. The Status viewers will not receive any notification.

You are viewing WhatsApp Status offline can work well because no data is sent from your iPhone. However, certain types of Status cannot be accessed offline, like videos over a certain size. There are also limitations if you want to save or reshare Status offline.

Method 3: Using Third-Party Apps

There are various third-party apps available on the App Store that allow anonymous viewing of WhatsApp Status. These apps provide features specifically designed to prevent read receipts.

When selecting a third-party Status viewer app, stick to reputable apps with many downloads and positive ratings. Check the app’s privacy policy to confirm your data is kept secure. Some examples of reliable apps include FlyStatus, Whozat Live, and Status Saver.

These apps typically provide private browsing modes, password protection, and other privacy features. For instance, FlyStatus lets you view statuses anonymously and save them locally on your device without detection. Whozat Live offers robust blocking and filtering options to manage statuses.

A potential downside is that third-party apps may present privacy risks themselves, like collecting excessive data. Be selective in downloading third-party apps, and don’t grant unnecessary permissions. Avoid apps that seem suspicious or request access beyond WhatsApp.

Method 4: Accessing Statuses Folder

WhatsApp saves copies of every Status update in an internal Statuses folder. Connecting your iPhone to a computer allows you to access this folder and view statuses directly from the file system. This avoids any notification to the Status poster.

Here’s how to find and access WhatsApp statuses on an iPhone:

1. Connect the iPhone to a computer using a USB or lightning cable.

Connect the iPhone to a computer using a USB or lightning cable.

2. Open the WhatsApp folder, located in Internal Storage > Media > WhatsApp.

3. Go into the Media folder, then Statuses folder. This contains media files of all statuses.

4. Click on any status media to view it directly on your computer, without it being marked as viewed on your iPhone.

The main advantage of this method is being able to view and even save statuses anonymously. However, it requires a computer and involves some technical file access that some users may not be comfortable with.

Method 5: Using WhatsApp Web in Incognito Mode

WhatsApp Web allows you to access WhatsApp on your computer’s browser by syncing with your mobile device. Enabling incognito mode in WhatsApp Web provides another way to view statuses anonymously:

1. On your computer browser, open web.whatsapp.com and scan the QR code with your iPhone to link the devices.

On your computer browser, open web.whatsapp.com and scan the QR code with your iPhone to link the devices.

2. Once linked, open an incognito or private browsing window in your browser.

Once linked, open an incognito or private browsing window in your browser.

3. In the incognito window, head to web.whatsapp.com to view WhatsApp Web.

4. Navigate to the Statuses tab and view updates without read receipts.

Incognito mode in WhatsApp Web is beneficial since your activity isn’t tracked. However, this method only works if you stay in incognito mode the entire time. Exiting incognito could allow read receipts to be sent from your linked iPhone.

Frequently Asked Questions

Q 1: Can I View Whatsapp Status Anonymously Using Airplane Mode on Iphone?

A: Yes, enabling Airplane Mode blocks all internet connectivity, allowing you to view Status offline without the sender being notified. Just remember to close WhatsApp before turning Airplane Mode off.

Q 2: Do Third-party Whatsapp Status Viewer Apps Have Risks?

A: Yes, if the app is from an unknown developer or requests unnecessary permissions. Stick to reputable apps with good reviews, and avoid granting permissions like access to contacts or photos.

Q 3: If I Disable Read Receipts, Will the Other Person Know I Viewed Their Status?

A: No, disabling read receipts prevents the blue checkmarks from showing up when you view someone’s status. They will not receive any notification that you viewed their status update.

Q 4: Can I View Statuses From Whatsapp Web Without My Phone Sending a Read Receipt?

A: Yes, by using WhatsApp Web in an incognito browser window, your status viewing activity will not be tracked or synced from your phone, allowing anonymous viewing.

Conclusion

Maintaining privacy is crucial when using messaging platforms like WhatsApp. Several methods exist to view WhatsApp Status on iPhone without triggering read receipts and notifications. Disabling read receipts provides blanket anonymity. Viewing statuses offline prevents any data from being sent. Reputable third-party apps offer private browsing features. Media files can be accessed directly as well.

The ability to choose when to notify others and exercise privacy is important. Use these status-viewing methods conscientiously and only when appropriate. Be mindful of others’ privacy when considering your own status privacy settings and read receipt preferences on WhatsApp and other messaging apps.

The post How to View WhatsApp Status on iPhone Without Them Knowing  appeared first on InsiderUp.

BTC Price Forecast 2023: Bitcoin Jumps Nearly $18,000 Amid US Inflation Data Released

By
CT Forecast (Staff Writer)
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0
Bitcoin (BTC) Price Prediction and Forecast The collapse of FTX will not kill BTC, it will make it stronger in 2023
Bitcoin (BTC) Price Prediction and Forecast The collapse of FTX will not kill BTC, it will make it stronger in 2023

The consumer price index (CPI) in the United States as of November 2022 was 7.1% year-on-year, while the forecast was 7.3%. Against this background, the price of bitcoin jumped to almost $18,000.

At the time of writing, the first cryptocurrency is trading at $17,900.

Credit: Trading View

Earlier, the price of bitcoin exceeded $17,000. The cost began to rise against the backdrop of a speech by the head of the US Federal Reserve System (FRS), Jerome Pavel. He said that the fight against inflation in the country continues.

Must Read

Is $100,000 BTC price inevitable?

Despite the clouded mood on the crypto market, the Bitcoin indicators are good. Why $100,000 is just a matter of time.

Just under a year ago, the Bitcoin course seemed to be unstoppable and the magical $100,000 mark was just a matter of form. That has changed, 2022 was sobering for many crypto investors. Instead of big profits: crime, bankruptcy, fraud. The total market capitalization has been shrinking for months, and after the momentous FTX collapse, confidence also seems to have been cracked. Why Bitcoin could still climb the price plateau, with regulators and central banks helping out and why the US$ 100,000 mark seems unavoidable in the long term.

Regulation: Door opener for mass adoption

Because Bitcoin and Co. are still in their infancy, the sector needs regulatory clarity. The US financial supervisory authorities SEC and CFTC are in charge of the crypto industry, which is largely based in the USA. Although there have been disagreements among regulators in the past, Chairmen Gary Gensler and Rostin Benham agree on at least one crucial point: regulating Bitcoin as a commodity. And not as a security.

his makes Bitcoin the only cryptocurrency with anywhere near regulatory clarity. In the future, this could have a positive effect on the broad adoption and approval of new financial products such as a Bitcoin Spot ETF. At least if you believe billionaire investor legend Kevin O’Leary, crypto regulation is serving as a catalyst for the next bull market .

Halving and the 4-year cycle

One can also be optimistic with regard to cyclical data sets such as the so-called “Bitcoin Spiral” – a sequence of halving, all-time high and subsequent price decline that occurs every four years. If the patterns of the last few cycles repeat themselves, the price prospects look good.

One of the biggest indicators for the next bull market and the Bitcoin price target of 100,000 US dollars is the halving , in which the block reward and thus the supply of new Bitcoin is halved every 210,000 blocks. The coins in circulation are supposed to increase in value by reducing the supply. The opposite trend can be seen in the expansive monetary policy of the central banks.

The world needs bitcoin

While the money supply slowly increased between 1960 and 1970, since decoupling from the gold standard, the US has been flooding the foreign exchange market with new US dollars. The money expansion reached its peak at the beginning of the global corona crisis in early 2020.

At the same time, debt is increasing. According to USDebtClock , the total national debt to be paid off in the United States is around $31.4 trillion.

This is where Bitcoin comes in: With its flattening inflation curve and function as a store of value, the cryptocurrency could act as the new gold standard. That’s the calculus of bitcoin maximalists. Even the renowned Harvard University is now advising central banks to buy Bitcoin – albeit not altruistically . If followed, the advice could boost price growth.

Bitcoin (BTC) Price Prediction / Market Forecast

The crypto market is known to be highly volatile, predicting future price points of Bitcoin is a difficult task and many other factors influence the price. As a result, the predictions on our website should not be taken as financial advice and you should do your own research. Consult your financial advisor before making any investment decisions.

Bitcoin (BTC) Price Prediction 2022

As we recover from the crypto winter, we are expecting that Bitcoin will achieve a maximum price of $31,565.45 as the market starts to recover. The minimum expected price is $21,043.63 and the average price will hover around $26,304.54.

Bitcoin (BTC) Price Prediction 2023

As Bitcoin continues to reach new highs, our algorithm expects that in 2023, Bitcoin can achieve a maximum price of $49,101.81 while the average price for the year will stay around $43,840.90. If a bear market appears, the minimum price BTC can reach in 2023 is $38,579.99.

Bitcoin (BTC) Price Prediction 2024

In 2024, we expect Bitcoin to see impressive growth as crypto gains recognition across many business sectors. As a result, the price could reach as high as $66,638.17, averaging around $61,377.26. Bitcoin could see a minimum price of $56,116.35.

Bitcoin (BTC) Price Prediction 2025

With the continued growth of capital in the crypto market, Bitcoin could reach a maximum price of $84,174.53 in 2025 with an average price of $78,913.62. If a sell-off occurs, the minimum price expected in our prediction sits at $73,652.71.

Bitcoin (BTC) Price Prediction 2026

Considering the adoption of BTC by countries around the world, Bitcoin can claim a maximum price of $101,710.88 by 2026 with an average price of $96,449.98 expected. Furthermore, the minimum price for the same year could see $91,189.07. 

Bitcoin (BTC) Price Prediction 2027

In the year 2027, Bitcoin adoption will continue to rise, with regulators starting to accept that crypto is here to stay. Investors could see BTC reaching a maximum price of $119,247.24 by 2027 followed by a minimum price of $108,725.43. The average price for 2027 is expected to be $113,986.34.

Bitcoin (BTC) Price Prediction 2028

In 2028, due to the growth over the last 5 years, we will see another major bull, which means that Bitcoin investors may see BTC achieve a maximum price of $136,783.60 followed by an average price of $131,522.70. The minimum price derived from our technical analysis is $126,261.79.

Bitcoin (BTC) Price Prediction 2029

For the year 2029, BTC is expected to continue to rally towards $154,319.96 based on market sentiment. Failing to gain this support could see Bitcoin average around $149,059.06 and bottom out $143,798.15. 

Bitcoin (BTC) Price Prediction 2030

This year will be one to remember for Bitcoin, in 2030 we expect that BTC will reach a new ATH of $171,856.32, the new minimum price of Bitcoin could be $161,334.51. The worst case scenario is that BTC ends 2030 at $166,595.41.

How to promote a business on Instagram when it is blocked

By
Christopher Patillo
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0
How to promote a business on Instagram when it is blocked
How to promote a business on Instagram when it is blocked

In March, Meta was recognized as an extremist company and its activities in Russia were banned. This also applies to her two social networks – Instagram and Facebook. Running targeted ads on Instagram is considered extremist financing. How brands can advance on the site in such conditions, says an Internet marketer Saurabh Singla

Ways to promote

Many brands are leaving Instagram due to the lack of targeted advertising and the outflow of audience from the social network. You should not do this if you have a designed profile that brought sales. There are several reasons for this:

  • you can work to retain existing customers;
  • you can search for a new audience using the available and allowed promotion tools.

Advertising with bloggers

According to Nielsen’s Global Trust, 92% of consumers rely on a friend, acquaintance, colleague or person whose opinion matters to them when making a purchase. The blogger’s advertising is native, well-integrated into the content and does not irritate the audience. This tool is still effective and, most importantly, it is allowed: you pay an influencer, you do not sponsor a platform. The price of advertising depends on the number of subscribers. For a mega-influencer with a million audience, the price of stories can reach up to 1 million rubles. Most often these are stars, musicians or actors.

Small brands are better off reaching out to influencers who have between 10,000 and 50,000 followers. Most often, these are thematic or expert blogs, which are subscribed to by a more loyal audience. The price for advertising will be lower, and with some bloggers you can agree on barter.

When choosing an influencer, pay attention not only to the number of subscribers, but also analyze the audience. It makes no sense to buy advertising from a blogger from Moscow with a huge audience if you have a beauty salon in Yekaterinburg. Always ask the blogger for statistics beforehand: subscribers and activity can be cheated. You can check accounts using special programs. For example, LiveDune and Popsters .

Mutual PR

You can negotiate with another brand about mutual PR. Just choose the right blog for cooperation: niches should intersect and arouse interest among subscribers.

For example, a clothing store and a bag store. Create a profitable collaboration, post posts with collected images. This option may also be suitable for the service sector. For example, a nutritionist and fitness trainer can broadcast live with useful information for subscribers.

Gifts for feedback

In the absence of targeted advertising, you can use word of mouth: ask your customers to talk about your product. Offer a gift for a review, you can make a discount on your next purchase.

Contests

This tool helps to increase the reach and engagement of subscribers. As a gift, you can offer your product. Usually there are such conditions:

  • subscription;
  • a comment under the post, which also sometimes asks you to tag friends;
  • repost post in stories.

Marathons

With the help of marathons, you can increase the activity of subscribers and draw attention to your products and services. For example, Nastya Saeva, Reels creation and promotion coach, periodically runs free marathons

This is how she warms up the audience and prepares them for the sales of her course.

Reels

Reels is a free tool to drive organic traffic. These are short videos up to 60 seconds, which are shown not only to your subscribers. Their display depends on the interests of the user, so you should not miss this promotion opportunity.

Most importantly, post videos that are relevant to your business. For example:

  • the hairdresser can shoot a video before / after;
  • clothing store – images for the season (winter, spring, summer, autumn);
  • confectioner – the process of creating cakes.

Hashtags

Hashtags are words or phrases that are relevant to your business or post. They are often divided into:

  • high-frequency – from 500 thousand publications;
  • mid-frequency – from 100 thousand publications;
  • low-frequency – up to 100 thousand publications.

It is better to focus not on the frequency of publications, but on the nature of the attitude to business.

  • Specialized. These are hashtags that are most relevant to your activity. For example, for a hairdresser: #evening styling, #quads, #hair botox.
  • Related. Hashtags that reflect not your activities, but the possible interests of the target audience. For example, for a fitness trainer: #weight loss, #diet.

Instagram allows 30 hashtags. You can determine the ones you need using Yandex Wordstat : use the queries that people use when searching for the right product.

Consider the example of a bag store. The word “bag” shows such popular requests: “buy a bag”, “women’s bags”, “men’s bag”.

Content plan

The absence of targeted advertising does not mean that all content should be purely selling, you need to know when to stop in any case. There are several types of content.

  • Reputation or image. This format allows you to increase the loyalty and trust of users. This could include stories about your brand and team, creating products or services. Such content can occupy 30–35% of all publications.
  • Selling. The main task is to sell a product / service. Types of publications: collections, unpackings, promotions, sales, and so on. Maximum 30% of all content.
  • Informational. The goal is to show expertise and thus earn trust. Possible formats: guides, checklists, life hacks. For example, possible topics for a cosmetics store: “Top 5 hand creams”, “Selection of shampoos for curly hair.” Take them 15-20%.
  • Engaging. The task is to increase the activity of subscribers, increase the number of likes, comments, reposts. Types: contests, tests. 40% of all content.
  • Entertaining. The goal is to diversify the feed and content, to evoke the emotions of subscribers. It can be jokes, memes, selections of films and books. Maximum 20%.
  • Custom. This content increases the trust of the audience. Formats: product reviews, questions from subscribers. Post this type of content preferably more often, at least 50% of all publications.

Keep a balance so that the audience does not feel pressure from constant sales. This is where a content plan can help. It is advisable to do it a month or two weeks in advance. This way you will save time and be able to correctly plan publications by topic.

Sales funnel

A sales funnel is an effective promotion tool. On the Ben Hunt ladder, there are 5 stages that the client goes through:

  • no problem;
  • search for a solution;
  • comparison;
  • choice;
  • purchase.

This theory is useful to use before launching a sale of goods or courses. It will help you decide on the content plan and publications.

  • At the stage of no problem, you can use the purchase of advertising from bloggers.
  • When looking for a solution, the audience will be helped by useful content.
  • Comparison. Here you can use the image: tell about your company and advantages.
  • In the selection phase, show users that they should reach out to you through reviews, promotions, or special offers.

Summary

A lot of people don’t want to use a VPN. From February to September 2022, the number of followers on Instagram decreased by 76%, according to Brand Analytics. This once again proves that the brand does not need to focus on one platform of presence.

  • Do not abandon an effective profile on Instagram, but try to develop other social networks as well: VKontakte, Telegram or Zen.
  • Analyze your target audience and competitors.
  • Explore other platforms to attract new customers and increase sales.

Rolex will begin certifying used watches as genuine for the first time

By
Dave Triplett
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0
Rolex will begin certifying used watches as genuine for the first time
Rolex will begin certifying used watches as genuine for the first time

Swiss brand Rolex will begin issuing certificates of authenticity to authorized dealers selling the brand’s used watches. This will give the company more control over its products and shake up the $20 billion used luxury watch market.

Also Read: Xiaomi 13 presentation canceled due to the death of the ex-president of China

The Swiss Bucherer dealer will be the first to sell vintage Rolex watches certified as authentic by the company in stores across Europe, according to the Rolex website. The remaining authorized Rolex dealers will be able to participate in the program in the spring of 2023. Rolex has said it will only certify watches that are at least three years old.

The move to authenticate your own second hand marks a significant shift for Rolex, whose timepieces dominate dealer and online sales. Deloitte predicts that the market for luxury vintage watches will grow to $35 billion by 2030.

Must Read

Previously, Rolex did not participate in the authentication or traceability of its products after they were sold by the dealer network. The program will also help protect against fakes. Unauthorized watch dealers who sell watches in person and online, as well as auction houses, will not be able to receive certificates.

Smaller competing brands such as Vacheron Constantin and Zenith sell certified watches in their boutiques, as do independent brands such as H. Moser & Cie and MB&F.

In some cases under the program, authorized dealers are likely to sell certified watches at higher prices than new retail ones. Models such as the Rolex Submariner, Daytona and GMT are usually sold at a premium as retail demand outstrips supply.

Morgan Stanley estimates that Rolex is the largest Swiss watch brand, producing about 1 million watches a year with annual sales of about 8 billion Swiss francs ($8.5 billion) and a market share close to 29%.

How to Download VIP Notes 9.9.67 APK for FREE

By
Team City Telegraph
-
0

The application allows you to store formatted text and files attached to notes in encrypted form, arranging them in a hierarchical form inside folders like a file system, but all data and files are stored in a single database file, and the size of attached files is limited only by the capabilities of your device. 

It has built-in viewers for images, videos, text, html and pdf files. Restricts access to selected folders and notes.

Additional information:
Features:

  • encryption with modern AES-256 algorithm
  • selectively enable encryption for each note
  • grouping notes into folders
  • attaching files to notes
  • viewing and editing some types of attached files (text, html, images, video, pdf) inside the application
  • text formatting
  • widgets and shortcuts to notes or their attachments
  • adding your own icons
  • set of color themes
  • reminders
  • categories (tags)
  • choice of password input method (digital/full/pattern 3×3/pattern 4×4)
  • quick login (short password/fingerprint scanner/biometrics)
  • erasing data with a large number of erroneous passwords
  • separate password for inconspicuous data erasing
  • time blocking
  • backup, including automatic scheduled
  • import text and files from other applications
  • sorting for each folder separately
  • Samsung DEX support
  • does not contain ads (even trial version)
  • does not require internet access

Trial version limitations:

  • maximum folders: 3
  • maximum files per line: 1
  • file attachment: only gallery photo and camera image allowed
  • blocked loading of their icons
  • locked section [automation] (scheduled backup, etc.)
  • blocked sending / receiving backups to other applications (for example, cloud storage, except for Google Drive)
  • functions [cancel/return] of the entered text are blocked

Some explanation:

  • encryption is disabled by default!
  • to encrypt notes, you need to set your password
  • note encryption is enabled in the note editing window.
  • the body of the note and attached files are encrypted, the name of the note is not encrypted!
  • attached files are encrypted if encryption is enabled for the note they are attached to

Changelog:

  • Fix disabling reminders in a note when moving a note or folder to trash

Developer: Ogroman
Supported OS: Android 6.0+
Publication type: Pro
Root rights: Not required
Interface language: Russian, English, German, etc.

Download from Yandex disk

How many labor migrants have transferred to Ukraine since the beginning of the year

By
Naomi Glover
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0
How many labor migrants have transferred to Ukraine since the beginning of the year
How many labor migrants have transferred to Ukraine since the beginning of the year

The volume of private transfers to Ukraine from abroad in October 2022 amounted to $1.125 billion. This is 2.9% less than a year earlier ($1.159 billion).

It is reported by the NBU .

According to the NBU, in January-October 2022, Ukraine received $11.074 billion, which is 3.8% less than a year earlier ($11.507 billion).

Must Read:

It should be noted that in 2021, labor migrants transferred a record amount of $15.026 billion to Ukraine, which is 25.4% more than a year earlier ($11.980 billion).

In October, the National Bank of Ukraine improved the forecast for the volume of private transfers to Ukraine in 2022 from $12.6 billion to $13.9 billion. For 2023, the forecast has been raised from $13.1 billion to $16.4 billion. In 2024, $13.8 billion is expected.

Editors Special: European Commission’s $400,000 Metaverse Gala Failed

Metaverse News : European Commission’s $400,000 Metaverse Gala Failed

By
Christopher Patillo
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0
Metaverse News European Commission's $400,000 Metaverse Gala Failed
Metaverse News European Commission's $400,000 Metaverse Gala Failed

In mid-October, the Department for International Relations of the European Commission presented on Twitter the project of the Global Gateway digital platform. On Tuesday, November 29, a gala concert was held in the metaverse, which was attended by only six people.

What is this site?

A video with the presentation of the platform can be viewed in the  publication on the official page of the department. Immediately, we note that at least controversial character design, poor study of the environment and clumsy animation catches the eye.

It is strange that the project cost 387 thousand euros ($407.4 thousand). Note that the platform was conceived as an analogue of a social network where people could meet and discuss “global problems” together.

Must Read

Empty and dead world

On Tuesday, November 29, a gala concert was held at the Global Gateway. It was attended by journalist Vince Chadwick. According to him, there were only five guests at the evening, not counting himself. And after “stunningly short” conversations, Vince was completely alone.

Recall that the Global Gateway was supposed to become a “visiting card” of the European Commission. The goal of the project is to attract an audience aged 18 to 35. But this initiative failed completely. It seems that the project cost much less than the declared amount. But this is not the most interesting.

“Shame and Depression”

The Devex portal, citing a source in the department , states that the situation shocked the employees themselves.

Here is a comment from one of them: “We were shocked. Who even approved this?”

Another noted that the announcement of the project causes shame and depression. The magazine also contacted several experts on the topic, and each of them gave a disappointing assessment of the platform from a technical point of view.

The European Commission responded to the request of the portal with a reply. It says that the project aims to “engage the audience” and will not be judged from an expert point of view. It seems that this is enough justification to present the platform in a frankly “raw” form.

What the $400,000 Metaverse Offers

Instead of personalized avatars on the site, users control characters in the form of balloons. The appearance constructor is elementary.

You cannot rotate the camera using the keyboard. Most of the movements are performed with the mouse, and the list of possible functions for interacting with the world is extremely meager.

There is no flight, although it was announced in the announcement. The environment is full of bots, and social features are limited to chat. And all this is implemented in an absolutely ridiculous manner.

It is noteworthy that according to the documents, the European Commission holds parties at the Global Gateway every week. It remains only to hope that there is real benefit from the project, otherwise it is better to free up space on the servers for something more worthwhile.

9 Most Beautiful Korean Drama Actresses

By
Ismael Brooks
-
0
9 Most Beautiful Korean Dorama Actresses

When it comes to beauty and refining one’s appearance, Asian women are second to none. They know every single trick in the book and use that knowledge to become even more gorgeous than they already are. One could say it’s not fair, but there’s no such thing as fairness in show business unless we’re talking about equal pay and equal opportunities for everyone.

All this means is that Asian women, Korean ladies, in particular, are the most beautiful in the world. And you know damn well, those drama actresses are the crème of the crop, so let’s look around and try to discover which Korean actresses are the most attractive.

1. Lee Sung Kyung

Lee Sung Kyung is a 30-year-old gorgeous model and a remarkable actress. This beauty has won several model contests and fashion awards in addition to having an active movie career. You may have seen her in Love+Sling, The Doctors, and the more recent show Dr. Romantic 2.

2. Han Hyo-Joo

Han Hyo-Joo is a 33-year-old actress from Cheongju, South Korea. Like many ladies on this list, Han’s been quite busy with her schedule, counting over 30 projects over the past 15 years. Her best-known roles were in TV shows like Brilliant Legacy and Dong Yi, which won her the Best Actress title at the Blue Dragon Film Awards.

3. Park Bo-young

This 30-year-old Korean actress is probably best known for her photos leaking online, but that unfortunate incident did not deter Park Bo-young from starring in hit movies like The Silenced, On Your Wedding Day, and many others.

The post 9 Most Beautiful Korean Dorama Actresses appeared first on Brain Berries.

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