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Saturday, April 13, 2024

This new surprise offer from Burger King does not appeal to its customers at all

Burger King has offered its customers a new competition to buy a few fast food dishes. But the mayonnaise didn’t really set.

For once, Burger King’s community manager (CM) may have missed his point. Always funny, innovative, confusing, the CM of the fast food brand has got into the habit of making publications that delight Internet users, whether on Twitter, Facebook and Instagram. Solidarity with other restaurants in these times of crisis has seduced, as, in another style, jokes. Like the one on the car built into a Burger King restaurant that will be remembered, they are almost always relevant and make people laugh. However, Wednesday March 24, all did not work as usual. 

On his Twitter account, Burger King France indicates: “New contest to leave with a Burger King order, it’s simple: – Order – Pay – Come to Burger King – Leave with your order”. Well, this is obviously not a real competition since there is nothing to win, apart from picking up your order of burgers, onions rings, fries and other desserts that you have previously paid for. Which cannot be considered a gain. And that is precisely what the customers did not like: they did not really understand the point of the tweet and would have preferred a real offer. Others obviously point to the problem of point number 2 – “pay” – when we talk about a contest, where the participants play, precisely, to win something and not to spend money of “crazy people” with laughing smileys. It’s true that it’s pretty crazy in fact, totally offbeat and improbable, but it makes people react and talk a lot. CM’s mission is therefore successful, isn’t it?


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