Smartphone users are divided into two camps: someone hides all notifications, and someone considers them useful

What is push and what are they

Push notifications are pop-up messages on the screen. Their task is to push (push) the user to a specific action.

There are two types of push notifications: mobile and web push. Mobile push – these are the same messages that appear on the “curtain” of the screen of your smartphone. Web push are pop-up windows in the browser. In this guide, we will focus specifically on mobile push notifications – we will talk about their pros and cons, design rules and features that will improve notification metrics.

Also Read: The Best Tips and Tricks to Hire a Marketing Company for Your Business

Benefits of push notifications

Attract attention

The push notification appears on the screen even if the app itself is closed. The smartphone may just be lying next to you, but then the screen lights up, and you are already reading about a new promotion in your favorite supermarket.

Inform the user

Push notifications help convey important information to users. Sometimes they do not even require any action from the user, but simply report events: for example, that a new function has appeared in the application

Increase engagement

According to research , push notifications can increase user engagement (Engagement Rate) up to 88%.

Helping to win back customers

Customer Retention Rate is an important indicator for business, it shows the number of loyal customers. Push notifications help to return 3-10 times more users and remind inactive customers about the brand.

An important part of UX

Push notifications help a brand create a seamless user experience. Many pain points on the customer journey can be closed with push notifications if neither email nor SMS is suitable for this.

Great coverage

Today, every second inhabitant of the earth has smartphones. Push notifications allow you to reach a huge audience, because neither email nor phone number is required to send a message. The main thing is that the user installs the application.

Transparent KPIs

Usually mailing services provide a detailed report on all messages: how many were sent, how many were delivered, how many clicks were made. This helps to track changes in indicators and change the strategy when necessary.

Mobile Push Types

trigger

These are automatic push notifications that are sent in response to a user action. For example, welcome-push when installing an application or an abandoned cart message if an order has not been placed.

Typically triggered communications have higher metrics than regular promotional messages because they are based on customer behavior and are always up to date.

Transactional

Transactional pushes are notifications related to a purchase. These include order confirmation, order status, payment status, and more. These are one of the most useful push notifications, as they accompany the user throughout the entire journey: from making a purchase to receiving it.

promo

The purpose of promotional mailings is simple – to stimulate sales. This is a useful marketing tool that has a significant impact on conversions. The main thing is to send advertising pushes wisely, but we will talk about this a little later.

Reminders

As the name implies, these push notifications are needed to remind the user of something. They are often used in educational applications – for example, to inform the user that it’s time to learn a language.

FYI (For Your Information)

Push notifications are the right channel to tell users about important news and events. Even if the user simply brushes off the message, he will have time to read it.

Authentication pushes

These are notifications with a code for authorization or for confirming a money transfer. An important part of UX, especially if the user for some reason is unable to receive SMS. For brands, there are also advantages – sending push notifications is cheaper than SMS.

The pandemic and the resulting recession have resulted in many companies going bust, leveraging more, budget cuts, and longer buying decisions for the foreseeable future. No sooner had the market recovered than a new crisis overtook it, caused by a large number of sanctions and the loss of established economic ties.

Transformation as a company survival strategy

To work effectively in a crisis, it is very important to be able to adapt. Instantly respond to external circumstances, take quick and decisive action, do not be afraid to change.

At TexTerra, we categorize changes by the impact they have on the business. The stronger the perceived threat, the more radical changes are required. The crisis that companies are facing today cannot be solved by simple process optimization or repositioning. To keep a company afloat, it may be necessary to reorganize or even transform the business.

For successful change, it is important to foresee possible threats in advance. Most often, the transformation fails due to the resistance of employees and lack of funding. The lack of a clear plan and the necessary skills in the team can also interfere.

For a successful transformation, it is important to consider the behavior of employees. There are 4 types of behavior here. For the first, a positive role model is very important. Such employees adapt if everyone around them supports change. The second type is ready to rebuild after gaining new skills. For them, the crisis becomes an occasion to improve their skills. Still others welcome changes positively if the picture of the future suits them. And finally, for the fourth type of employees, a clear plan of action is important. This is where regular meetings, work sprints, and so on come to the rescue.

Whatever approach you use, you will certainly go through all the classic stages of reaction to change. After any change comes a sharp stage of shock and denial. Tangentially, we descend from anticipation and uncertainty to skepticism and frustration. And after that we enter into a sharp resistance with the coming changes. After this recession, if successful, employees move on to creative solutions, innovation, finding a new path.

Business transformation is a relevant solution for any major crisis. But how is the current situation different from those in the past? We are currently seeing three current trends.

Trend 1: shorter planning horizon

Previously, a strategy for six months, a year or several years seemed to be an integral part of the work plan. In the current conditions, when the world has become unstable and unpredictable, the planning horizon has been reduced to a few days. Building long-term plans is too risky and inefficient.

Sales chains and communication channels that have been built for several years can collapse in one day. And it is almost impossible to predict how conditions will change tomorrow. Even large companies that once seemed like a bulwark of stability have become fragile and now depend on rapidly changing market conditions just like the rest.

How to act in such conditions? The most reasonable option is to reduce work plans in proportion to the current planning horizon. In other words, plan in short bursts and continuously monitor the situation.

If you used to set prices on a quarterly or monthly basis, try splitting those goals up by weeks or focusing on individual tasks. This approach will help to get rid of the feeling of helplessness in making strategic decisions and more objectively evaluate the results in the face of uncertainty.

Trend 2: Ad Hoc Decision Making

In the new realities, big efforts can lead to insignificant results, and small efforts can lead to grandiose victories. No wonder there is a saying: “chaos is a ladder.” Periods of crisis can turn the usual situation on its head. For example, during normal times, sales of travel products decline with the onset of cold weather. But due to the announcement of a partial mobilization, the demand for camping seats, camping burners and other goods skyrocketed. And those who ended up with a full warehouse of unsold goods won.

In such uncertain conditions, employees may experience a state of apathy, demotivation, and burnout. To prevent this from happening, it is worth switching to internal tasks that have minimal dependence on external circumstances. This will help strengthen the business, improve processes, and work out what there was not enough time for.

For the development of the company, it is worth switching to the situational decision-making mode. Be prepared for impulsive, spontaneous choices and quick reactions to external circumstances. This approach should be combined with the advice from the previous point: in the mode of short sprints, it is easier to switch between tasks and direct efforts to the most promising areas as soon as the opportunity presents itself.

Trend 3: changing priorities and target audience

It is impossible to imagine periods of crisis without budget cuts. Most often, the first “under the knife” is marketing and market research. But such spontaneous shrinking of budgets can be a big mistake. Even in a crisis, customers continue to buy goods and use services, only priorities change. Companies that adjust their strategies, tactics, and product offerings in response to changing demand tend to thrive.

Not only customer preferences are changing, but also the target audience. In a crisis, a product or service can open up from a new perspective and bring you an impressive number of customers. But in order for them to know about you, you need to use advertising. By focusing only on the main customers and reducing advertising costs, you can easily find yourself in the shadow of competitors.

So instead of cutting budgets, you should pay more attention to product or service analysis, adjust positioning and find promising audience segments that will help the company survive the crisis.

The crisis forces companies to look at the market in a new way, and those who use this opportunity to 100% can not only survive in difficult conditions, but also increase profits.

Do you feel like your small business marketing is stuck in a rut? Maybe you’ve been spending so much time on day-to-day operations and tasks that you haven’t had time to develop new marketing strategies. Or maybe your business needs an injection of new ideas, new ways of introducing your brand to potential customers, and new ways of making your brand stand out from the crowd. Finding the right marketing company can give you a fresh perspective, introduce you to new customers, and transform how your business reaches those customers. Here are some tips to help you hire a marketing company for your business.

Know what you want from your marketing company

The first step in hiring a marketing company is to make sure you know what you want out of the partnership. Do you want help in coming up with marketing ideas and a strategy? Do you want assistance in executing your marketing plan? Do you want help with creating or managing a social media campaign? Do you want assistance with driving traffic to your website and increasing sales? Do you want help in managing your online reputation? Your marketing company should be able to help you with all or most of these tasks. Make sure you know what you’re looking for before you start looking for marketing companies.

Hiring a Marketing Company: Don’t Just Go With the Cheapest Bid

Marketing isn’t something that you can do on the cheap. It’s important to consider the fact that marketing is an investment, not an expense. If you hire a marketing company that promises you excellent results for a low price, you’re probably going to be disappointed with the results. Quality marketing is an investment that will pay off in the long run. Quality marketing will bring you more customers and better customers, which will result in more sales for your business and more profit for you. If you hire a cheap marketing company and short-change your marketing budget, you’ll probably have to deal with a lot of headaches and issues later on. Hiring a marketing company that offers high-quality service at a low price is worth every penny, as you’ll get excellent results from your marketing investment.

Network and do your research

If you’re looking for a marketing company, you’re in luck. There are lots of marketing companies out there that specialize in marketing small business. The first thing you should do is network with your fellow entrepreneurs. Find out which marketing companies they’ve worked with and which ones they recommend. You can also do some research online. Search for marketing companies in your area, read reviews about each marketing company, and compare different marketing companies to find the one that’s best for you and your business.

3 Steps to Finding the Right Marketing Company for Your Business

It can be a challenge to find the right marketing company for your business. The best way to go about finding the right marketing company is to create a marketing plan and then find agencies that specialize in the type of marketing that you need. Here’s what to do: Define your marketing goals. What do you want your marketing campaign to achieve? What are your marketing objectives? Do you want to generate leads for your business? Do you want to increase sales? Do you want to build your brand’s reputation? Find marketing agencies that do what you need. Once you know what you want from your marketing campaign, you can look for agencies that offer marketing services that meet your needs. For example, if you want to generate leads for your business, you can look for marketing agencies that offer lead generation services. Find marketing agencies that are a good fit for your business. Once you’ve identified the type of marketing services that you need, you can start looking for the right marketing agencies. There are a few things you can do to find the right agencies. You can run an ad on a site like Elance, or hire a recruiter to help you find the right agencies. You can attend marketing events, like conventions, to meet marketing agencies and network with other business owners who have hired marketing agencies.

Run an ad to find marketing agencies that are currently hiring

This isn’t something you should do if you’re hiring a marketing agency for the first time. However, if you’ve worked with a few different marketing agencies and want to try something new, you can run an ad on a marketing job board to find agencies that are currently hiring. There are websites, like The Muse, that are dedicated to helping marketers find jobs. You can post an ad on one of these sites to find marketing agencies that are currently hiring. Advertising for marketing agencies that are currently hiring can be a great way to find agencies that are open to new ideas, have a fresh perspective, and have the energy and motivation to take your marketing campaign to the next level.

Ask your current vendors for recommendations

If you already work with vendors such as a website developer, a web designer, a PR agency, etc., ask them if they know any marketing agencies that they’ve worked with and would recommend. Many times, marketing companies specialize in different things. If you’re hiring a social media marketing agency, you probably don’t want to hire a PR agency as well. By hiring different agencies that focus on different areas of your marketing campaign, you can get specialized services at a lower cost.

Ask the right questions during your agency interview

When you’ve narrowed down your list of potential marketing agencies, it’s time to meet with them and decide which marketing agency is the best fit for your business. During your interviews, don’t just ask the agencies about their services. You also want to ask them about their experience and references. Make sure you are comfortable with the marketing agencies that you interview. Don’t be afraid to ask them questions and take the time you need to make a decision. When you’re hiring a marketing company, you should feel confident that you’re hiring the best marketing team for your company. Hiring the wrong marketing company can cost you time, money, and brand reputation. By following these tips, you can make sure you hire the right marketing company for your business.